cc c c c c Anggota : 2440107033 – Andi Delfasaya 2440107185 – Nur Amaliah T 2440106970 – Amanda Amelia 2440107014 – Simon Fereli 2440107292 –Tasya Virania 5 KEKUATAN PORTER atau dalam bahasa Inggris PORTER FIVE FORCES adalah sebuah konsep yang dikemukakan oleh Michael Porter dari Universitas Hardvar tahunn 1979. Konsep ini dipakai perusahaan untuk mengetahui tingkat posisi perusahaannya dalam persaingan dunia bisnis. PORTER FIVE FORCES PT INDOMARE Because it has a lot of subtitute Threats of Subtitute Product HIGH - With the huge of quantitiy, PT. Indomaret need a huge amount of raw materials Suppliers Power LOW Rivalry Among Existing Firm HIGH Similar products and services but have their own segment Threats of New Entrants LOW Need a large capital, it took a long time, need a variety of product, but, depending on the segment Buyers Powers HIGH - Have the same product - Low switching cost, Customers are easy to move to buy what they want. - Product prices have been set
