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Marketing Case Study about Disney

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Marketing Case Study
Group 3
Group Members:
Santika Dewi (A021171008)
Reinatha Anastasya Kaligis
(A021171308)
Syerli Safitri (A021171017)
Husein Pasang (A021171319)
Company Profile
The Walt Disney Company, together with its subsidiaries and
affiliates,
is
a
leading
diversified
international
family
entertainment and media enterprise with the following business
segments: Media Networks; Parks, Experiences and Products;
Studio Entertainment; and Direct-to-Consumer and International.
Our Mission
The mission of The Walt Disney Company is to be one of the
world’s leading producers and providers of entertainment and
information. Using our portfolio of brands to differentiate our
content, services and consumer products, we seek to develop the
most
creative,
innovative
and
profitable
experiences and related products in the world.
entertainment
Discussion Questions :
1. What Does Disney Do Best To Connect With Its
Core Consumers?
2. What Are The Risk and Benefits of Expanding
The Disney Brand In New Ways?
1. What Does Disney Do Best To Connect With Its Core
Consumers?
Quality Entertainment
Brand that stands for trust, fun and
entertainment that resonates with
children, families and adults
2
Most amazing and iconic
characters, stories and
memories of all times
3
1
5
Theme based marketing
strategy for its amusement
parks
4
Uses emerging
technologies to connect
with its consumers in
innovative ways
2. What Are The Risk and Benefits of Expanding The
Disney Brand In New Ways?
Benefits:
- Help in reaching out to new consumers
- Will increase the hours that consumers spend being “immersed” with the Disney brand each year
Risks:
-Staying true to its legacy while keeping it relevant and up to date with the consumers
- High investment and greater competition
- Keeping pace with the changing society andtechnology
- Keeping up the brand name that the people trust
Thank You
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