Marketing Case Study Group 3 Group Members: Santika Dewi (A021171008) Reinatha Anastasya Kaligis (A021171308) Syerli Safitri (A021171017) Husein Pasang (A021171319) Company Profile The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Media Networks; Parks, Experiences and Products; Studio Entertainment; and Direct-to-Consumer and International. Our Mission The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable experiences and related products in the world. entertainment Discussion Questions : 1. What Does Disney Do Best To Connect With Its Core Consumers? 2. What Are The Risk and Benefits of Expanding The Disney Brand In New Ways? 1. What Does Disney Do Best To Connect With Its Core Consumers? Quality Entertainment Brand that stands for trust, fun and entertainment that resonates with children, families and adults 2 Most amazing and iconic characters, stories and memories of all times 3 1 5 Theme based marketing strategy for its amusement parks 4 Uses emerging technologies to connect with its consumers in innovative ways 2. What Are The Risk and Benefits of Expanding The Disney Brand In New Ways? Benefits: - Help in reaching out to new consumers - Will increase the hours that consumers spend being “immersed” with the Disney brand each year Risks: -Staying true to its legacy while keeping it relevant and up to date with the consumers - High investment and greater competition - Keeping pace with the changing society andtechnology - Keeping up the brand name that the people trust Thank You
