PROMAG

PROMAG
Kelompok :
Amelinda Rosita (32412002)
Lily Iman Wijaya (32412030)
Silviana Shenjaya (32412046)
Agnes Sari (32412075)
Novilia Purnama (32412106)
PROMAG Advertisement
ABOUT PROMAG




Promag has been trusted by consumers since
1971
Produced by PT. Kalbe Farma, Tbk which is
one of the biggest pharmacy in Indonesia
(certified with ISO 9001)
Function : To help relieve heartburn
symptoms, gastritis, stomach ulcer, dus
denum ulcer and peptic ulcer.
Dominating 80% market share (obat maag) in
Indonesia (source : Ac Nielsen January 2009)
PRODUCT TYPE
 Promag
Chewable Tablet
 Promag
Liquid Sachet
 Double
 Gazero
Action
TOP BRAND

For being a top brand, needs a
strong and consistent
commitment that and hard work.
Especially from top management
and all the staff.
PROMAG VS Other Products
Index
Brand Share
Total Satisfaction Score
6
promag
mylanta
waisan
promag
4
mylanta
2
0
waisan
promag
mylanta
waisan
STRATEGY
Product
Promotion
STRATEGY
Place
Price
PRODUCT
 Have
high quality ingredients
 Create new inovation (about formula)
 Easy to consume
 Help neutralize the acid in your stomach
PRICE
 Affordable
 See


price to everyone
this :
Mylanta 4900/10tablet
Promag 5000/12tablet
PLACE
 You
can found it everywhere, such as :
supermarket, mall, drugstore, and
traditional market.
PROMOTION
 Their
Lines : “Bila sakit maag menyerang,
segeralah minum Promag
 Their Brand Ambassador :
Dude Herlino & Dedi Mizwar
Speciality
 Have
a unique composition and good
formula, Promag work quickly neutralize
the excess of acid in the lever.
 Promag available in anywhere
 Can be consumed easily
AWARD
Conclusion & Advice
 PROMAG
become a leader because they’re able to
keep the brand existence, prioritize communication
through advertisement, never stop create value and
innovation
 PROMAG need to keep their guard on because their
strongest rival, Mylanta. Their market rate raised
around 4% compared to last year