Nama : Luthfi Maryandi Nim : 43117010235 No.Absen : 33 No 1. Company Logo ENGLISH FOR MANAGEMENT Product Cars Marketing Approarch One of the major competitive advantages that the Toyota has is its ability to provide world-class products at low prices. 2. Electronic The unique services offered by Apple such as Itunes also face competition from other online music players which are cropping up every day. 3. Shoes 4. clothes User & benefit based positioning are the strategies Adidas uses to create distinctive image in the mind of the prospective consumer. By emphasizing the value of quality products from a trusted brand Adidas is able to maintain its brand essence. The portfolio is divided as follows. Pull & Bear has to make sure that the company keeps up with the trend, or even better, create new trends to suit the ever-changing needs of their customers. Furthermore, the market is price sensitive. Therefore, Pull & Bear needs to keep the prices of their clothing and apparels at affordable prices, but at the same time, projecting a trendy and fashionable image to the market and industry. 5 Food Koko Krunch is an easily identifiable brand because of its unique logo, name and its mascot Koala. Its tagline is Great Chocolatey taste. It has adopted an extensive marketing policy to promote its brand name. The brand has decided to utilise newspapers and the internet as its primary tools of advertising and sales promotion because both of them have a wider customer reach and can penetrate any area quite easily. Brand sends direct mail to users regarding any relevant information and offers. Daftar Pustaka https://www.marketing91.com/marketing-strategy-toyota/ Accessed on July 6, 2019 https://www.marketing91.com/marketing-strategy-apple/ Accessed on July 6, 2019 https://www.marketing91.com/marketing-strategy-of-adidas/ Accessed on July 6, 2019 https://pulllandbear.wordpress.com/elements-of-retail-store-strategy/ Accessed on July 6, 2019 https://www.marketing91.com/marketing-mix-koko-krunch/ Accessed on July 6, 2019
