VIRTUAL BANKING IMPACT TOWARDS CONVENTIONAL BANK, CUTOMER, AND EMPLOYMENT 1. CONVENTIONAL BANK IMPOSE CONVENTIONAL BANKS TO INOVATE MORE SIMILAR PRODUCT THAT CAN COMPETE VIRTUAL BANKS ATTRACT MORE PEOPLE ESPECIALLY YOUNG GENERATION TO SWITCH FROM CONVENTIONAL TO VIRTUAL BANKING THE POPULARITY OF VIRTUAL BANKS CAUSING CASH TRANSACTIONS REDUCED 2. CUSTOMER EASE OF TRANSACTION : FLEXIBILITY AND FAST DATA LEAKAGE DUE TO HUMAN ERRORS RISK OF HACKING BY HAKCERS LOW LEVELS OF CUSTOMERS' SERVICE SATISFACTION 3. EMPLOYMET LESS HUMAN LABOUR IS NEEDED DEMAND FOR SKILLED LABOR OF ADVANCED TECHNOLOGY IS REALLY HIGH