Sosial Marketing
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k Sosial Marketing tentang : Ide Strategi Komunikasi Strategi Kreatif There's no use talking about the problem unless you talk about the solution. - Betty Williams Memahami bagaimana iklan bekerja adalah dengan memahami bagaimana masyarakatnya berubah. Pabrik menciptakan barang Orang membeli brand “Kodak sells film, but they don't advertise film. They advertise memories.” - Theodore Parker Today, communication itself is the problem. We have become the world's first over-communicated society. Each year we send more and receive less. - Al Ries Di tengah begitu banyak pilihan, bagaimana membuat orang ingat pada brand kita? commercial marketing •Standard formulae applied •Products have clear and strong identities •Products are often immediately satisfying • Successful if market share increase by 2 to 3 percent •Motivated by profit •Normally sells positive purchasing action •Aimed at people with puschasing power Neill Mc Kee, Social mobilization & social marketing, Southbound, Penang, 1993. perbedaan tambahan dari saya :) commercial marketing •Budget ditentukan berdasarkan target. •Ada target sales dan awareness. punishment and reward. •Bersaing dengan produk sekategori/komersial lain •Umur sebuah brand panjang Ada Bahasa iklan komersil bahkan jadi inspirasi pesan pemasaran sosial Era new media, era kolaborasi... Nothing is more dangerous than an idea when it is the only one you have. ~ Emile Chartier • Konsep • Big idea • Thought • Etc Ide Kata James Webb Young; sebuah ide, tak lain dan tak bukan adalah sebuah kombinasi baru dari elemenelemen lama. Apa idenya? Everything has been said before, but since nobody listens we have to keep going back and beginning all over again. Andre Gide TBC, sebuah masalah yang banyak aspeknya. Kita bisa mulai dari problem pokoknya. Secara segar... TBC, sebuah masalah yang banyak aspeknya. Kita bisa mulai dari problem pokoknya. Secara segar... big idea Big ideas are fresh and provoking ideas that hold a viewer’s attention. They stimulate the mind and–many times–stir the emotions. Big ideas are simple and easy to understand. They are not lists of benefits. To listen well is as powerful a means of communication and influence as to talk well” - John Marshall quotes The difference between the right word and the almost right word is the difference between lightning and a lightning bug. - Mark Twain Latihan...
