THE SOCIAL NETWORK: Teamwork: - Mark did everything solo - Mark refused to mention the cease and desist letter to Eduardo because it was addressed to him only and he believed it was a “mild annoyance” and that they had no grounds Motivation: - “Difference between being obsessed and being motivated” - Mark wanted to rehabilitate his image due to the mess he put himself in through FaceMash.com Decision-Making: - Mark determined that all the engagement he got from FaceMash was because people were able to interact with people they knew online, so he based the idea of The Facebook on that - Monetization on Facebook → doesn’t want to advertise on the site (pop ups); makes it less appealing for college students - Mark and Sean reduced Eduardo's shares to .03% in order to issue 24 million new shares Negotiation: - 70/30 split, getting investment to run the servers from Eduardo and enabling him to become CFO - Dustin → head of programming (5%)
