Multimedia Interactive Etymological Multimedia comes from the Greek Vocabulary ❖ Multi: many or various ❖ Medium: something that is used to convey or carry something. According to some experts ❖ Tay Vaughan (Multimedia: Making It Work, 1993): Multimedia is "various combinations of text, graphics, sound, animation, and video that are delivered using a computer or other electronic device”. ❖ Rada (Interactive Media, 1995): Multimedia refers to the integration / synchronization of media streams (any synchronized media streams). Some examples of multimedia are moving images in sync with sound (including television broadcasts and modern films) ❖ Heinich, Molenda, Russell & Smaldino (Instructional Technology and Media for Learning, 1999): Multimedia refers to various combinations of two or more media formats integrated into the form of information or instruction programs. Summary Based on these opinions it can be concluded that multimedia is a combination of various media in the form of text, graphics, audio, etc. to convey messages from the sender to the recipient of the message. Type of Multimedia Multimedia itself is divided into two categories, namely: Linear multimedia Linear multimedia is multimedia that is not equipped with any controller that can be operated by the user. This multimedia runs sequentially, for example: TV and film. Interactive multimedia Interactive multimedia is a multimedia that is equipped with a controller that can be operated by the user, so users can choose what they want for the next process. Examples of interactive multimedia are: applications and advertisements in web pages. HTML 5 ad Using Google Web Designer Introductions Google Web Designer is HTML5 based software that helps ordinary users to create a creative design, offers coding methods that don't require a lot of time, and provides a lot of templates for immediate use. Benefit of GWD ❖ Google Web Designer is free. ❖ The GWD interface is simple and intuitive. ❖ GWD does not require coding expertise. ❖ GWD even has a collection of templates that can be directly used or changed again as needed. ❖ GWD makes it easy to design creative HMTL5 – especially for advertising. GWD has many templates that help make ads with interactions fast and easy. We can make creative advertising in commonly used formats such as: Template Banner Ad Banner ad is the most basic ad format. Appear with clear boundaries in a web page and cannot enlarge or cover other page content. Expandable Ad Template Expandable ad starts with a small display and will enlarge when the user presses or just touches the ad. Ad Interstitial Template Interstitial ad is a larger ad that appears above the content of a webpage when the user performs certain activities such as scrolling the page, or appears as a transition. Integrated with Google ad platforms GWD can publish the final results directly to the DoubleClick Studio account. We can also save the final results on a computer or to Google Drive and then upload them to AdWords or DoubleClick Studio. Summary GWD helps designers and developers at all levels create advanced HTML5 creatives. Beginners can benefit from an easy and intuitive user interface, while expert developers can benefit from GWD which can produce HTML5 code that is fast and accurate. Also GWD has lots of templates to help create creative adverts. GWD does not charge at all and is easy to install on any computer. GWD Create HTML5 creative banner ad with templates from GWD Interface: 1. Toolbar 2. Tool options bar 3. Timeline 4. Panel View Bar To select views between Design and Code, preview creative results and save creative results. Workspace In Design mode, the workspace will only display images, text, and other elements visually, as they will be displayed in the browser later. In Code view, the workspace will display the creative coding that we have done. Toolbar Toolbar Tool Options Bar This bar displays the options for the currently selected tool. For example if we are selecting the text tool, this bar will display font and text layout options. Timeline Timeline functions to create animation using keyframes. In Quick Mode, animation is made scene by scene; in Advanced mode we can create an animation of each separate element. Quick mode Advanced mode Summary Templates from GWD can make it easier to create ad banners with HTML5 interactions. Ad banners are ideal for helping advertisers grow awareness of their brands.
