DAFTAR PUSTAKA

DAFTAR PUSTAKA
Abdillah., W dan Jogiyanto. 2009. Partial Least Square (PLS) Alternatif SEM Dalam
Penelitian Bisnis . Penerbit Andi: Yogyakarta.
Agung, A. P. 2012. Metodologi Penelitian Bisnis. Malang: UB Press.
Bening, Banyu. 2019. Pengaruh Content Marketing Pada Viral Marketing Dan Customer
Engagement Pengguna Tokopedia Di Yogyakarta. Yogyakarta: Universitas Sanata
Dharma.
Bowden, Jana Lay-Hwa. 2009. The process of Customer Engagement: a conceptual
framework. Journal of Marketing Theory and Practice. 17(1): 63-74.
Brodie, R. J., Hollebek, L., Juric, B., & Ilic, A. (2011). Customer Engagement : Conceptual
Domain, Fundamental Propositions and Implications For Research.Journal of Service
Research, 14 (3), 252-271.
Bunpis, L., & Haron, M. S. (t.thn.). The Influence of Content Marketing on Customer Brand
Engagement Towards Online Herbal Cosmetics Store in Thailand.Malaysia: Universiti
Sains Malaysia.
Chaffey, Dave., Ellis-Chandwick, Fiona. 2000. Digital Marketing: Strategy, Implementation
and Practice. Sixth Edition. United Kingdom. Pearson.
Chan, A., Astari. D. 2017 The Analysis of Content Marketing in Online Fashion Shops in
Indonesia. Review of Integrative Business and Economic Reseacrh.
Cohen, Heidi. 2013. Riverside Marketing Strategies. New York: Routledge.
Dessart, L. (2015). Consumer engagement in online brand communities. University of
Glasgow. Retrieved from: https://theses.gla.ac.uk/6638/
Van Doorn, J., Lemon, K. N., Mittal. 2010. Customer Engagemnt Behavior Faoundations and
Research Directions. Jurnal of Service Research.
Ducan, Tom. 2002. Principles of Advertising & IMC, 2nd ed-International Edition (series in
Marketing). New York : McGraw-Hill Companies Inc.
Elena, Cerchia A. 2016. Social Media - a Strategy in Developing Customer Relationship
Management. Procedia - Economics and Finance, 785-790.
Gamble, Stephen. 2016. Visual Content Marketing Leveraging Infographics, Video, and
Interactive Media to Attract and Engage Customers. Canada: Willey.
Ghozali, Iman. 2009. Analisis Multivariate dengan Program IBM SPSS. Semarang: Universitas
Diponegoro.
Ghozali, Iman. 20011. Analisis Multivariate dengan Program IBM SPSS 20. Semarang:
Universitas Diponegoro.
Ghozali, Iman. 2016. Analisis Multivariate dengan Program IBM SPSS 23. Semarang:
Universitas Diponegoro.
Griffin, Jill. 2005. Customer Loyalty, Menumbuhkan dan Mempertahankan Kesetiaan
Pelanggan. Jakarta: Erlangga.
Gumanti, Tatang Ary. Yunidar dan Syahruddin. 2016. Metode Penelitian Pendidikan. Jakarta:
Mitra Wacana Media.
Hapsari, Raditha., Clemes, D. Michael., dan Dean, David., 2014. The role of customer
engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship
Marketing Approach. International Journal of Quality and Service Science.
Hapsari Raditha., Clemes, D. Michael., dan Dean, David., 2017. The impact of service quality,
customer engagement and selected marketing constructs on airline passenger loyalty.
International Journal of Quality and Service Science.
Hidayah, Arinal. 2018. Pengaruh Social Media Marketing Terhadap Brand Loyalty Melalui
Customer Engagement Pada Wardah Cosmetics (Studi Pada Pengikut Akun Instagram
@wardahbeauty). Malang: Universitas Brawijaya.
Hussein, Ananda Sabil. 2015. Modul Ajar Penelitian Bisnis dan Manajemen Menggunakan
Partial Least Squares (PLS) dengan SmartPLS 3.0. Jurusan Manajemen Fakultas
Ekonomi dan Bisnis Universitas Brawijaya. Malang.
Jamilah, dan Handayani. 2016. Analysis on Effect of Brand Community on Brand Loyalty in
the Social Media: A Case Study of An Online Transportation (UBER). Depok:
Universitas Indonesia
Julie Z. Sneat, & R Zachary Finney. 2014. “Pengaruh Event Marketing Terhadap Keputusan
Pembelian Di Cafe Halaman Tamansari”. repository.upi.edu, 48-70.
Karr, D. (2016). How To Map Your Content To Upredictable Customer Journeys. Melwater,
Outside Insight.
Kotler, dan Keller. 2012. Manajemen Pemasaran.12th editiom. Jakarta: Erlangga.
Kotler, Philip & Gary Armstrong. 2014. Principle of Marketing. 15thed. NewJersey: Pearson
Prentice Hall.
Kotler, Philip & Kevin Lane Keller. 2016. Marketing Management. 15thed, Person Education,
Inc.
Limandono, Johan Ardi & Diah Dharmayanti. 2017. Pengaruh Content Marketing dan Event
Marketing Terhadap Customer Engagement dengan Social Media Marketing sebagai
Variabel Moderasi di Pakuwon City. Surabaya: Universitas Kristen Petra.
Moe, W.W., Schweidel, D.A. 2012. Online product opinions: incidence, evaluation, and
evolution. Mark. Sci. 31 (3), 372-386.
Mullins, John & Walker, Orville. 2013. Marketing Management: a strategic decision making
approach, 8th Edition. McGraw-Hill, New York.
Neti, S. 2011. "Social Media and Its Role in Marketing", International Journal of Enterprise
Computing and Business Systems, 1(2).
ON OFF Festival. 2019. Instagram ON OFF Festival. Diakses pada 23 September 2019,
<https://www.instagram.com/onofffestival/>
PPM Manajemen. 2008. Seminar: Event Marketing That Sells! 29 Mei 2008. Diakses pada 17
Januari
2020,
<https://ppm-manajemen.ac.id/wp-content/uploads/Paper-Event-
Marketing-dr-MasRah.doc>
Prabawanti, Benedicta Evienia. 2012. Event Marketing Open House, Bagaimana Pengaruhnya
Pada Penciptaan Word Of Mouth Positif Sebagai Alat Untuk Mereferensikan Kepada
Calon Mahasiswa Supaya Mau Mendaftar Ke PT ‘Y’?. FE UNIKA Atma Jaya. Jakarta.
Pride, William M. dan O.C. Ferrel. 2014. Marketing: Fiftinth Edition. Canada: Sourth Western
International Edition.
Phua, J., Jin, S. V., & Kim, J. J. 2017. Uses and Gratification of Social Networking Sites for
Bridging and Bonding Social Captial: A Comparison of Facebook, Twitter, Instagram
and Snapchat. Computers in Human Behavior.
Sashi, C. M. 2012. "Customer engagement, buyer-seller relationships, and social media",
Management Decision, Vol. 50 No. 2, pp. 253-272.
Satonto, Andi Aji & Febrina Rosinta. 2012. Pengaruh Event Markering Cornetto Summer
Music Festival 2012 Terhadap Minat Beli Cornetto. Depok: Universitas Indonesia.
Sekaran, U. (2006). Metode Penelitian Untuk Bisnis 1. (4th ed).Jakarta: Salemba Empat.
Sekaran, U. 2011. Metode Pemelitian untuk Bisnis. Jakarta: Salemba Empat.
Shareef, Mahmud A., Dwivedi, YogeshK., and Kumar, Vinod. 2016. Mobile Marketing
Channel; Online Consumer Behavior. Springer Nature, Switzerland.
Shinta, Agustina. 2011. Manajemen Pemasaran. Malang: Universitas Brawijaya Press.
Simamora, Bilson. 2005. Analisis Multivariat Pemasaran. Jakarta : Gramedia Pustaka Utama.
Singh. 2010. “The Impact of Social Media Marketing on Brand Equity : An Empirical Study
on Mobile Service Providers in Jordan”. As'Ad,H, Aburahman, 317.
So, K.K. F., King, C., Sparks, B. A. and Wang, Y. 2016. "Enhancing Customer Relationship
with Retail Service Brands: The Role of Customer Engagement", Journal of Service
Management, 27. 170-193. 10.1108/JOSM-05-2015-0176.
Staton, William J. 2001. Prinsip-prinsip Pemasaran, Jilid Ketujuh. Jakarta: Erlangga
Sugiyono. 2010. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D.
CV. Alfabeta, Bandung. Hal. 456.
Sugiyono. 2010. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D.
CV. Alfabeta, Bandung. Hal. 137.
Sugiyono. 2014. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D.
CV. Alfabeta, Bandung.
Sugiyono. 2017. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D.
CV. Alfabeta, Bandung.
Tjiptono, Fandy. 2004. Pemasaran Jasa. Malang: Bayumedia Publishing.
Tjiptono, Fandy. 2006. Pemasaran Jasa. Yogyakarta: Andi Offset
Tuten, T. L. dan M. R. Solomon. 2017. Social Media Marketing 3 rd Edition. Los Angeles.
SAGE Publication Ltd.
Weerasighe, Dilhani Ruwanthika. 2018. “Impact of content marketing towards the customer
online engagement”. Sri Lanka: University of Jaffna.
Vivek, S. D., Morgan, R. M . 2012. "Customer Engagement : Exploring Customer
Relationships Beyond Purchase". Journal of Marketing Theory and Practice, vol. 20, no.
2, pp 127-145.
Wood, Emma H, dan Guy Masterman. 2012. Event Marketing: Measuring an experience?.7 th
International Marketing Trends Congress– Jan 17th /19th Venice.
We Are Social 2019. Digital, social, and Mobile in 2019. Diakses 9 Desember 2019,
<http:/wearesocial.net/>
Yudiana, Nabila Hanindya., dan Annetta Gunawan. 2016. Analisis Pengaruh Social Media
Marketing Terhadap Customer Engagement Dan Dampaknya Terhadap Brand Loyalty
Pada Kosmetik Caring Colours Martha Tilaar. Jakarta: Binus University.