Strategic Management

Case Study
THE UPPER BIG BRANCH MINE
DISASTER
Strategic Management
By Group 7
Johni Purwantoro - 2401150024
Melva Irene Damanik- 2401150017
Nurwulansari - 2401150025
Siti Aisyah - 2401150031
Background
Introduction to massey energy
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Founded in 1920
Don Blankenship became presindent in 1990
23 Mine
Location in WV, KY, VA
Case Fact
• Who is Don Blankensip??
Case Fact
Importance in WV
• Shaped the state of WV
• One of the primary economic resources
• Employs 20.000 west virginians
• 3.5 billion a year in economic impact
Case Fact
Upper Big Branch Mine Disaster
Upper Big Branch Mine
• Located in Montcoal, WV
• Owned by performance coal company,
Subsidiary of Massey
• Buat Peta : Montcoal, WV
Case Fact
Minning Disaster
• April 5 2010 3:02 pm
• 29 miners killed, 2 injured
• Coal dust explosion started by methane
ignition
Case Fact
What went wrong? leadership from begining
• typical practices and procedures
• factor specifically contributing to mine
explosion
Conclusion
Leadership Decision
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Coal Production Before Employee Health
Examination of mine conditions
hazard correction
equipment inspections
Recommendation
Stricter enforcement
MSHA use power to enforce existing regulations:
More frequent & detailed inspections
increase budget
Surprise checkups
MSHA in closer contact with miners
MSHA reps working at company to act as and
support whistle blowers
Recommendation
new regulations or laws
Change the mentality of the company
Help subsidize the proper safety equipment
Harsher laws and greater penalties
Give incentives to change
Meetings/mine tours every quarter
Improve Law system
Shorten the appeal process
Recommendation
change industry culture
Unite miners across to prevent another tragedy
Annually/semi annually conference with union
reps from all over the country
Closer ties to union (UMWA)
Increase exposure of current issues
Ads
Social media
PROBLEM ANALYSIS
Potential
Entrants
Suppliers
Industry
Competitors
Buyers
Rivalry Among Existing Firms
Substitutes
Porter’s Five Forces Model
Relative Power
from other
Stakeholder
SWOT Analysis
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SWOT