Unit 8 Marketing Research Report

UNIT 8
Marketing Research
Report
Criteria for Research Reports
The research report is one of five important
variables that influence the use of research
information, in addition to the level of interaction
with managers, research objectives, surprising levels
of results, and the stages of the product and service
cycle.
Criteria for Research Writing
Effective research writing generally meets one specific
criterion, including:
 completeness,
 accuracy,
 clarity, and
 brevity.
Form of Research Report
Report forms affect all report writing criteria.
1. page title
2. table of contents
3. summary
4. introduction
5. fill in
6. conclusions and recommendations
7. attachment
CONCLUSION……
THANK YOU