UNIT 8 Marketing Research Report Criteria for Research Reports The research report is one of five important variables that influence the use of research information, in addition to the level of interaction with managers, research objectives, surprising levels of results, and the stages of the product and service cycle. Criteria for Research Writing Effective research writing generally meets one specific criterion, including: completeness, accuracy, clarity, and brevity. Form of Research Report Report forms affect all report writing criteria. 1. page title 2. table of contents 3. summary 4. introduction 5. fill in 6. conclusions and recommendations 7. attachment CONCLUSION…… THANK YOU
