daftar pustaka - Widyatama Repository

DAFTAR PUSTAKA
Ahmadi, Ruslan, 2005, Memahami Pemasaran, Edisi Kelima, Cetakan Ketujuh,
Jogjakarta; Liberty.
Belch, George & Belch, Michael A., 2001, Advertising and Promotion: An
Integrated Marketing Communications Perspective, Boston; McGrawHill.
Biels, Alexande. L., 1992, How Brand Image Drive Brand Equity, Journal
Advertising of Research, New York; Penguin Group.
Bilson, Simamora, 2004, Riset Pemasaran, Jakarta; Gramedia Utama.
Buchari, Alma, 2004, Manajemen Pemasaran dan Pemasaran Jasa, Edisi
Revisi, Cetakan Keempat, Bandung; Alfabeta.
Butz, H. & Goodstein, 1996, Measuring Customer Value: Gaining the
Strategic Advantage, New York; McGraw Hill.
Duncan, Tom, 2005, Principle of Advertising and IMC, International Edition,
Edisi Kedua, New York; McGraw Hill.
Etzel & Stanton, 1997, Fundamentals of Marketing, 11th Edition, New York;
McGraw-Hill.
Grey, Anne-Marie & Kim Skildum-Reid, 2006, Event Sponsorship, Cetakan
Pertama, Jakarta; PPM.
Griffin, R. W. dan Ronald J. Elbert, 2006, Business 8th Edition, New Jersey;
Prentice-Hall.
H. Malayu S.P. Hasibuan, 2003, Manajemen, Cetakan Kedua, Jakarta; Bumi
Aksara.
Husein, Umar, 2002, Metode Riset Bisnis, Cetakan Pertama, Jakarta; PT.
Gramedia Pustaka Utama.
Jefkins, Frank, 1996, Periklanan, Cetakan Pertama, Edisi Ketiga, Jakarta; PT.
Erlangga.
Jefkins, Frank, 2004, Public Relation, Edisi Kelima, Jakarta; PT. Erlangga.
K., Gwinner, 1997, A Model of Image Creation and Image Transfer in Event
Sponsorship, Vol. 14, International Marketing Review, Boston; Harvard
Business School.
Kasali, Rhenaldi, 2001, Membidik Pasar Indonesia: Segmentation, Targeting
and Positioning, Jakarta; Gramedia Pustaka Utama.
Kotler, Philip, 2005, According to Kotler, Jakarta; Bhuana Ilmu Populer.
Kotler, Philip & Keller, 2007, Manajemen Pemasaran, Edisi Kedua Belas, Jilid
Satu, Cetakan Pertama, Jakarta; PT. Indeks.
Kotler, Philip & Gary Armstrong, 2001, Prinsip-Prinsip Pemasaran, Edisi
Kedelapan, Jakarta; PT. Erlangga.
Kotler, Philip & Kevin Lane Keller, 2006, Marketing Management 12e,
International Edition, New York; Pearson.
Kotler, Philip & Armstrong, 2003, Dasar-Dasar Pemasaran, Edisi Sembilan,
Jilid Satu, Jakarta; Indeks.
Lamb, Hair, dan McDaniel, 2001, Pemasaran, Edisi Pertama, Jakarta: Salemba
Empat.
Lupiyoadi dan Hamdani, 2001, Manajemen Pemasaran Jasa: Teori dan
Praktek, Edisi Pertama, Jakarta; Salemba Empat.
Madura, Jeff, 2001, Pengantar Bisnis, Buku Pertama, Jakarta; Salemba Empat
Muhammad, Nazir, 2003, Metode Penelitian, Jakarta; Ghalia Indonesia.
Nilasari, Irma & Wiludjeng, Sri, 2006, Pengantar Bisnis, Edisi Pertama,
Yogyakarta; Graha Ilmu
Noor, Any, 2009, Manajemen Event, Bandung; CV. Alfabeta.
Rangkuti, Freddy, 2008, The Power of Brands, Cetakan Ketiga, Jakarta;
Gramedia Pustaka Utama.
Riduwan, M.B.A., 2003, Skala Pengukuran Variabel-Variabel Penelitian,
Cetakan Kedua, Bandung; Alfabeta.
Robbins, P. Stephen, 2004, Organizational Behaviour, Fifth Edition, PrenticeHall.
Ruslan, Rosady, 2003, Metode Penelitian Public Relations dan Komunikasi,
Jakarta; Raja Grafindo Persada.
Saladin, Djaslim, 2007, Intisari Pemasaran & Unsur-unsur Pemasaran,
Cetakan Keempat, Bandung; CV. Linda Karya.
Shimp, Terence, 2000, Advertising, Promotion, Supplemental Aspect of
Integrated Marketing Communications, Edisi Kelima, Orlando;
Harcourt College Publisher.
Simamora, Bilson, 2001, Memenangkan Pasar dengan Pemasaran Efektif dan
Profitabel, Jakarta; Gramedia Pustaka Utama.
Singarimbun dan Sofian Effendi, 1995, Metode Penelitian Survey, Edisi Revisi,
Jakarta; Gramedia Utama.
Soehadi, Agus W., 2005, Effective Branding, Jakarta; Quantum
Sudjana, 2000, Metode Statistika, Edisi Kelima, Bandung; Tarsito.
Sugiono, 1999, Metode Penelitian Bisnis, Bandung; CV. Alfabeta.
Susanto, A.B. & Himawan Wijanarko, 2004, Power Branding, Cetakan Pertama,
Bandung; PT. Mizan Pustaka.
Sutisna, 2001, Perilaku Konsumen: Teori dan Aplikasi, Jakarta; PT. Remaja.
Tjiptono, Fandy, 2005, Strategi Pemasaran, Edisi Kedua, Cetakan Keenam,
Yogyakarta; Andi.
Wells, William, 2003, Advertising Principle and Practice, Sixth Edition,
Prentice-Hall.
Yazid, 2001, Pemasaran Jasa, Edisi Kedua, Yogyakarta; Ekonosia.
http://www.brandingasia.com
http://www.djarum.com
http://www.davedolak.com
http://www.entrepreuner.com
http://www.lalightsindiefest.com
http://www.pengusaha-indonesia.com
http://www.sponsorship.co.uk
http://www.wikipedia.com
Majalah Eksekutif, No.282, Februari 2002, Jakarta.