Marketing Research 8th Edition. USA, New Jersey

148
DAFTAR PUSTAKA
BUKU :
Aaker, David A. (2004). Marketing Research 8th Edition. USA, New Jersey: John
Willey & Sons Inc.
Asep Hermawan., (2006), Penelitian Bisnis Paradigma Kuantitatif, Jakarta:
Gramedia Widiasarana Indonesia
Assauri, Sofjan. Dr. MBA. (2003), Customer Service yang Baik Landasan
Pencapaian Customer Satisfaction, Jakarta, Fakultas Ekonomi-Universitas
Indonesia
Buchari Alma. (2004). Manajemen Pemasaran dan Pemasaran Jasa. Bandung:
CV. Alfabeta.
Chandra, Gregorius, Fandy Tjiptono, Dadi Adriana, 2008. mengupas topik utama
pemasaran strategik, branding strategy, customer satisfaction, strategi
kompetitif, hingga e-marketing. Andi, Yogyakarta.
Engel, James F., et. Al (1994). Perilaku Konsumen (Jilid 1&2), Jakarta: Binarupa
Aksara
Fandy Tjiptono., (2000), Strategi Pemasaran, Edisi Ke-2. Yogyakarta: Andi
, Bauran Pemasaran Jasa, Bayu Media Jawa Timur
Fandy Tjiptono, (2002). Strategi Pemasaran. Yogyakarta: Andi
Fandy Tjiptono dan Gregorius Chandra, (2005). Manajemen Kualitas Jasa.
Yogyakarta: Andi.
Fandy Tjiptono dan Gregoreus Chandra, (2005), Service, Quality & Satisfacton
Yogyakarta, Penerbit Andi.
Fandy Tjiptono, (2005), Pemasaran Jasa. Malang, Penerbit Bayumedia.
Gujarati, N. Damodar. (2003). Basic Econometrics. 4th Edition. New York :
McGraw-Hill, Inc.
Harun Al-Rasyid., (1994), Teknik Penarikan Sampel dan Penyusunan Skala.
Bandung
Hawkins, Del I, Best Roger J, Coney Kenneth A, (2000), Consumer Behavior,
Building Market Strategy, Irwin Mc Grow Hill, Boston.
Husein Umar., (2003), Metode Riset Bisnis. Jakarta: PT. Gramedia Pustaka Utama
148
149
Joko Suyono, (2004), Food Service Manajemen . Bandung: NHI Press
Kotler,Philip. (2000), Marketing Management, The
International Edition, Prestice Hall, New Jersey
Milenium
Edition,
Kotler, Philip.,(2005), Manajemen Pemasaran, Edisi 11 Jilid 1&2. Jakarta: Indeks
Kotler, Philip.,(2006), Manajemen Pemasaran, Jakarta: Indeks Kelompok
Gramedia
Kotler, Phillip & Kevin L. Keller. (2006). Marketing Management, 12th Edition.
Pearson International Edition, New Jersey: Prentice Hall.
Kotler, Philip, (2007), Manajemen Pemasaran, Jakarta, Prenhallindo.
., and Amstrong., (2008), Marketing Management,, New Jearsey: Prentice
Hall
,(2007), Service Marketing, 6th edition, Prientice Hall International,Inc
London
Kotler, Philip, and Amstrong, Gary., (2008), Principles Of Marketing, 12th
edition, Inc Pearson Prientice Hall
Kotler, Philip, and Keller, Kevin L., (2009), Marketing Management; 13th edition,
New Jersey: Prentice Hall
Levy & weithz. (2001). retailing management. Boston, Mc.Graw.Hill,Irwin.
Loverlock,HI,CHristoper (2002), Service Marketing, 3th edition, Prientice Hall
International,Inc London
Loverlock,H,CHristoper. And Jochen Wirtz, (2004), Service Marketing, Fifth
edition, Prientice Hall International,Inc London
Lovelock, Christopher & Jochen W, (2007). Manajemen Pemasaran Jasa, Indeks,
Jakarta.
Mowen,John C,Michel Minor (2002).Perilaku Konsumen, Alih Bahasa:Lina
Salim,Erlangga. Jakarta
Mohammad Nasir, 2003. Metode Penelitian, Ghalia Indonesia, Jakarta
Payne,Adrian (2000), The Essence Of Service
Indonesia:Andi dan Peraon Education, Asia
Marketing:Edisi,Bahasa
Rambat Lupiyoadi dan A. Hamdani, (2006), Manajemen Pemasaran Jasa,
Jakarta, Salemba Empat.
Ratih,Hurriyati, (2005). Bauran Pemasaran Jasa dan Loyalitas Konsumen,
Bandung: Alfa Beta
150
Schiffman, Leon G and Leslie L. Kanuk, (2000), Consumer Behavior, 5th edition,
Prentice Hall, New Jersey.
Schiffman,L.e,dan Kanuk,LL,(2000).Customer
Strategi,3rd edition:Home Wood
Bahviour
and
Marketing
Schiffman,Leon.G.dan Kanuk,Leslie. (2003). Consumer Behavior. Jakarta:
Prentice Hall International Inc
Schiffman,Leon.G.dan Kanuk,Leslie. (2008). Perilaku Konsumen. Edisi ke 7
Jakarta, Index.
Sudjana., (2007), Metode statistika,bandung: Tarsito
Sugiyono., (2008), Metode Penelitian Bisnis, Bandung: Alfabeta
Suharsimi Arikunto., (2008) Prosedur Penelitian, Suatu Pendekatan Praktek,
Jakarta: Rineka Cipta
Sutisna.(2004). Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Rosda
Karya
Sutisna. (2002). Perilaku Konsumen dan Komunikasi Pemasaran, Cetakan kedua,
Bandung, PT. Remaja Rosdakarya.
Sutisna. (2003) Perilaku Konsumen dan Perilaku Pemasaran,. Bandung: Rosda
Karya
Valarie A.Zeithaml,Mary JooBitner,(2003).Service Marketing,The McGraw Hill
Companie.Inc
Yazid.(2005).Pemasaran
Jasa
dan
Konsep
Implementasi,Cetakan
ketiga:Yogjakarta,ekosiaKampus Fakultas Ekonomi UII
Zeithaml, V.A., Parasuraman, A and L.L. Berry, 1990, Delivery Quality Service:
Balancing Customer Perception and Expectation, London, Collar
Macmillian Publisher.
MAJALAH:
AC Nielsen online consumer survey, Okt 2007
Danareksa Research Institute-SWA 02/XXIV/24 Januari – 5 Februari 2008
Majalah Appetite Journey,1/V/Okt 2008:22
TNS Research Indonesia (Agustus 2008)
151
JURNAL :
Budhi Cahyono, 2005. Menciptakan Loyalitas Konsumen Melalui Customer
Value Delivery (CVD). Vol 13, No. 2, Mei 2005
Dewi Astuti , 2005. Kajian Bisnis Franchise Makanan di Indonesia. Jurnal
Manajemen & Kewirausahaan, Vol. 7, No. 1, Maret 2005: 83-98.
Hong Qin, University of North Texas, 2007. Service quality perceptions in fastfood restaurant in china. Quality Management Journal, 2007,Vol. 15, no. 2,
35-50.
Ming-Chun Tsai, Kuang-Hsun Shih, Jason C.H. Chen, 2007. A comparison of the
service quality of fast food chain franchises. International Journal of
Services and Standards 2007 - Vol. 3, No.2 pp. 222 – 238
WEBSITE:
www.petra.ac.id/journals /service.
www.google.com
www.afi.co.id