BAB LEMBAGA PERIKLANAN

LEMBAGA PERIKLANAN
PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN
JASA RISET PEMASARAN
LEMBAGA UTAMA DALAM PERIKLANAN
Lembaga pengendali
Lembaga pemberi jasa
Pemerintah
Pesaing
Biro iklan
Media
PJRP
Pengiklan
Pasar &
Perilaku Pasar
Pengiklan
Pengiklan
Advertising
Manager
Biro Iklan
Media
Advertisement
Manager
DEPARTEMEN-DEPARTEMEN
DALAM BIRO IKLAN
CREATIVE
MEDIA
•
•
•
•
ART DIRECTOR
COPY WRITER
VISUALISER
LAY OUT MAN
• MEDIA
PLANNER
• MEDIA BUYER
RESEARCH
• MARKETING
RESEARCH
BUSINESS
• ACCOUNT
EXCECUTIVE
JENIS-JENIS BIRO IKLAN
FULL SERVICE AGENCY
INHOUSE ADVERTISING AGENCY
THROUGH THE LINE AGENCIES
A’A CARTE/AD HOC
FUNGSI BIRO IKLAN
 PENANGGUNG JAWAB
 PERANTARA
AGENCY STAFF COMPETENCES
 CREATIVE
 OPPORTUNITY MINDSET
 FLEXIBLE
 ENTREPRENEUR MENTALITY
 ABILITY TO LEARN
 EQ & NEW MORALITY
JIKA AKAN MENGGUNAKAN MODEL IKLAN :
 EXPERTISE
 TRUSTWORTHINESS
 LIKABILITY
ADVERTISING OBJECTIVES :
 INFORMATIVE AD
 PERSUASIVE AD
 COMPARISON AD
 REMINDER AD
TERIMA KASIH