PEMAKNAAN PEREMPUAN EROTISME DALAM STIKER TESIS

PEMAKNAAN PEREMPUAN EROTISME DALAM STIKER
(ANALISA SEMIOTIKA PADA STIKER PEREMPUAN PERIODE TAHUN 1980 -1990-an)
TESIS
Oleh
Nama: Guntur Angkat
NIM : 55210110024
UNIVERSITAS MERCU BUANA
PROGRAM PASCASARJANA
PROGRAM MAGISTER ILMU KOMUNIKASI
2014
KATA PENGANTAR
Puja dan puji syukur penulis panjatkan kehadirat Allah SWT, karena atas
Karunia dan Ridho Nya penulis dapat menyelesaikan Tesis dengan judul
“Pemaknaan Perempuan Erotisme Dalam Stiker (Analisa Semiotika Pada
Stiker Perempuan Periode Tahun 1980 – 1990-an)”. Tesis ini penulis susun
dalam rangka memenuhi persyaratan menyelesaikan Pendidikan Program
Pascasarjana Magister Ilmu Komunikasi pada Program Pascasarjana Universitas
Mercu Buana Jakarta.
Dalam penyusunan hingga terwujudnya Tesis ini tidak terlepas dari
bimbingan dan bantuan dari berbagai pihak, untuk itu pada kesempatan ini penulis
mengucapkan terima kasih yang sebesar-besarnya, terutama kepada yang
terhormat:
1. Ibu Dr Nur Kolisoh,Msi selaku Ketua Program Studi Magister Ilmu
Komunikasi Universitas Mercu Buana beserta Staf yang telah memberikan
ijin, kesempatan serta dorongan yang tidak ternilai harganya kepada diri
penulis.
2. Bapak Dr. Ahmad Mulyana, M.Si selaku Pembimbing Utama yang dengan
penuh kesabarannya membimbing penulis, memberikan masukan-masukan,
serta arahan-arahan hingga terselesainya tesis ini.
3. Ibu Feni Fasta, M.Si selaku Pembimbing kedua
yang telah memberikan
masukan dan arahan dalam proses pembimbingan kepada penulis hingga tesis
ini terwujud.
4. Khusus Ibu Dr. Inge Hutagalung selaku
penguji Ahli yang juga banyak
membantu dalam penyelesaian tesis ini.
6. Seluruh dosen
Program
Magister Ilmu Komunikasi pada Program
Pascasarjana Universitas Mercu Buana Jakarta yang telah membekali penulis
untuk selangkah lebih maju hingga Tesis ini terwujud.
7. Isriku tercinta Rosinta Tumangger
yang telah mendoakan, memberikan
motivasi dan memberikan dukungannya serta ananda tersayang Affadio Wadud
Angkat dan Faiz Barra Angkat yang selalu memberi semangat.
Penulis menyadari sepenuhnya bahwa dalam penyusunan tesis ini masih
jauh dari sempurna, untuk itu pada kesempatan ini penulis mohon kritik dan saran
yang bersifat membangun demi perbaikan penyusunan dimasa-masa mendatang.
Mohon maaf dengan segala kekurangan dan harapan penulis semoga bermanfaat
bagi semua pihak.
Jakarta, Juli 2014
Penulis
vi
DAFTAR ISI
HALAMAN JUDUL..................................................................................... i
LEMBAR PERSETUJUAN........................................................................ ii
LEMBAR PENGESAHAN ........................................................................ iii
KATA PENGANTAR.................................................................................. iv
DAFTAR ISI..................................................................................................v
DATAR GAMBAR........................................................................................vi
PERNYATAAN............................................................................................ vii
ABSTRAC..................................................................................................... viii
ABSTRAK..................................................................................................... ix
BAB I PENDAHULUAN
1.1. Latar Belakang Masalah........................................................................1
1.2. Rumusan Masalah..................................................................................19
1.3. Maksud dan Tujuan Penelitian............................................................ 20
1.4. Manfaat Penelitian.................................................................................20
1.4.1. Manfaat Akademis....................................................................21
1.4.2. manfaat Praktis ...................................................................... 21
BAB II KAJIAN PUSTAKA DAN KERANGKA PEMIKIRAN
2.1.Kajian Pustaka........................................................................................24
2.1.1. Penelitian Anwar (200..............................................................21
2.1.2.Listiyani(2003).......................................................................... 22
2.1.3. Maryam (2006) ....................................................................... 23
2.2. Kajian Teoritis.......................................................................................29
2.2.1 Konsep Makna ........................................................................ 29
2.2.2. Konsep Erotisme Perempuan.................................................30
2.2.3. Teori Semiotika.................................................................. .....31
2.2.3.1. Teori Semiotika C.S Peirce...................................... .47
2.2.3.2. Teori Semiotika Ferdinand De Saussure....................47
2.2.3.3 Teori Semiotika Baudrillard.......................................48
2.2.3.4. Teori Semiotika J. Derrida....................................... .49
2.2.35. Teori Semiotika Teori Umberto Eco...............................41
2.2.3.6. Teori Semiotika Ogden & Richard...............................42
2.2.4. Semiotika Roland Bartes............................................................42
2.2.2.4. Semiotik Roland Bartes analisa Makna...........................47
2.2.4.2. Semiotik Roland Signifikasi Dua Tahap..................... ...48
2.2.5 Konsep Mitos Roland Bartes................................................. .50
2.3.5. Konsep Stiker...............................................................................62
2.4.Kerangka Pemikiran....................................................................................63
Bab III METODOLOGI PENELITIAN
3.1. Objek Penelitian ..........................................................................................63
3.3.1. Stiker Periode 1980-1990-an........................................................60
3.1.3 Alasan Memilih Objek Penelitian.................................................61
3.1.4. Alasan Memilih lokasi Penelitian................................................62
3.2. Paradigma Penelitian..................................................................................63
3.3. Metode Penelitian..................................................................................... ...69
3.4. Unit Analisa........................................................................................ ..... ...70
3.5. Tehnik Pengumpulan Data....................................................................... 70
3.6. Metode pengumpulan data.........................................................................72
3.7. Tehnik analisa Data................................................................................... 72
BAB IV HASIL PENELITIAN DAN PEMBAHASAN
4.1. Objek penelitian......................................................................................
73
4.2. Stiker Febby Laurence. ......................................................................... 75
4.2.1.Makna............................................................................................75
4.2.2.Denotasi.........................................................................................75
4.2.3. Konotasi........................................................................................76
4.2.4. Mitos............................................................................................. 76
4.2.4.1 Pewayangan..................................................................... 77
4.2.4.2 Romawi........................................................................... 77
4.2.4.3 Budaya lokal.................................................................... 78
4.3. Stiker Lilis Suganda................................................................................... 79
4.3.1. Makna.............................................................................................79
4.3.2.Denotasi.......................................................................................... 79
4.3.3.Konotasi..........................................................................................80
4.3.4. Mitos...............................................................................................80
4.3.4.1 Pewayangan..................................................... .................80
4.3.4.2. Romawi............................................................................80
4.3.4.3. Budaya lokal....................................................................81
4.4. Stiker Emma Waroka........................................................... .................... 82
4.4.1. Makna........................................................................................... 82
4.4.2. Denotasi......................................................................................... 82
4.4.3. Konotasi.........................................................................................83
4.4.4. Mitos...............................................................................................83
4.4.1.1 Pewayangan......................................................................84
4.4.1.2.Romawi.............................................................................84
4.4.1.3. Budaya lokal.....................................................................85
4.5. Stiker Malvin Shayna........................................................... ....................86
4.5.1. Makna............................................................................................86
4.5.2. Denotasi..........................................................................................86
4.5.3. Konotasi..........................................................................................87
4.6.4. Mitos................................................................................................87
4.6.4.1 Pewayangan.......................................................................88
4.6.4.2 Romawi.............................................................................88
4.6.4.3 Budaya lokal......................................................................89
4.6. Stiker Enny Beatrice.....................................................................................89
4.6.1. Makna..............................................................................................90
4.6.2.Denotasi............................................................................................90
4.6.3 .Konotasi..........................................................................................91
4.6.4.Mitos.................................................................................................91
4.6.4.1. Pewayangan...................................................................... 92
4.6.4.2 Romawi.............................................................................92
4.6.4.3. Budaya lokal.....................................................................93
4.7. Stiker “Ini Biangnya Buat Apa Botolnya............................ .................... .93
4.7.1. Makna............................................................................................ 93
4.7. 2.Denotasi.......................................................................................... 94
4.7.3. Konotasi......................................................................................... 94
4.7.4 Mitos................................................................................................ 95
4.7.4.1. Pewayangan..................................................................... 95
4.7.4.2. Romawi............................................................................ 96
4.7.4.3. Budaya lokal....................................................................,96
4.8. Stiker ” Susu Janda Liar”........................................................... ............. 96
4.8.1. Makna.............................................................................................96
4.8.2. Denotasi..........................................................................................97
4.8.3. Konotasi..........................................................................................97
4.8.4. Mitos............................................................................................... 98
4.8.4.1. Pewayangan......................................................................98
4.8.4.2. Romawi.............................................................................98
4.8.4.3. Budaya lokal.....................................................................99
4.9. Stiker Nurul Arifin........................................................... ......................... 99
4.9.1. Makna............................................................................................100
4.9.2. Denotasi.........................................................................................100
4.9.3. Konotasi........................................................................................101
4.9.4. Mitos..............................................................................................101
4.9.4.1. Pewayangan....................................................................102
4.9.4.2. Romawi.......................................................................... 102
4.9.4.3. Budaya lokal...................................................................103
4.10. Stiker Ayu Azhari........................................................... .......................103
4.10.1. Makna.........................................................................................103
4.10.2. Denotasi.......................................................................................103
4.10.3. Konotasi......................................................................................103
4.10.4. Mitos............................................................................................103
4.10.4.1. Pewayangan..................................................................104
4.10.4.2. Romawi............................................................ . ..........104
4.10.4.3. Budaya lokal.................................................................104
4.11. Stiker Eva Arnas........................................................... ........................105
4.11.1. Makna.........................................................................................105
4.11.2. Denotasi.......................................................................................106
4.11.3. Konotasi.......................................................................................106
4.11.4. Mitos............................................................................................107
4.11.4.1. Pewayangan..................................................................107
4.11.4.2. Romawi.........................................................................107
4.11.4.3. Budaya lokal.................................................................107
4.12. Ideologi.......................................................................................................108
Bab V KESIMPULAN DAN SARAN..............................................................113
5.1 Kesimpulan..................................................................................................113
5.2 Saran....................................................................................................... ...114
5.2.1. Saran Praktis...............................................................................115
5.2.2 Saran Akademis.......................................................................... 115
DAFTAR PUSTAKA
LAMPIRAN
RIWAYAT HIDUP/ BIODATA PENELITI
Daftar Gambar
Gambar,1.1 Kategori Wanita dan Erotisme (sumber,Stiker kota Ruangrupa,2008)....10
Gambar,1.2 kategori gambar teks (sumber,Stiker kota Ruangrupa,2008)................... 11
Gambar 2.1. Penelitian Terdahulu......................................................................................28
Gambar 2.2. Model semiotik Roland Barthes....................................................................49
Gambar 2.3. Signifikasi Dua Tahap Teori Barthes............................................................50
Gambar 2.4. kerangka berfikir...........................................................................................63
Gambar 4.1. skema periode stiker......................................................................................74
Gambar 4.2. Stiker produksi tahun 1999 Febby Laurence (stiker kota 2008).............75
Gambar 4.3. stiker Lilis Suganda produksi tahun 1998 (stiker kota,2008)..................79
Gambar 4.4. stiker Emma Waroka produksi tahun 1997-an (stiker kota,2008)..........82
Gambar 4.5. stiker Mavin Shayna produksi tahun 1997 (stiker kota,2008)..................86
Gambar 4.6. stiker Enny Beatrice produksi tahun 1995 (stiker kota,2008)...................89
Gambar 4.7 Stiker stiker produksi 1994 “Ini biangnya buat apa botolnya”sumber Stiker
Kota (2008)........................................................................................................................93
Gambar 4.8 Stiker produksi tahun 1993 “Susu Janda Liar”(Stiker Kota 2008).........96
Gambar 4.9 Stiker produksi tahun 1993 Nurul Arifin (dok. 1990).................................99
Gambar 4.10. Stiker produksi tahun 1992 Ayu Azhari (dok. 1992).............................102
Gambar 4.11. Stiker Ayu Azhari (dok. 1990)..................................................................105
viii