Consumer Behaviour and Marketing Action. Boston

DAFTAR PUSTAKA
Assael, H. (1995). Consumer Behaviour and Marketing Action. Boston : Kent
Publishing.
Boyd, W, Walker, O, Larreche, J. (2002). Manajemen Pemasaran : Suatu Pendekatan
Strategis Dengan Orientasi Global. Jakarta : Penerbit Erlangga.
Engel, J, Miniard, P, Blackwell, R. (2001). Consumer Behavior. Ed 9. Ohio : SouthWestern.
Fotopoulos, C. and Krystallis, A. 2002b, “Purchasing motives and profile of the
Greek organic consumer: a countrywide survey”, British Food Journal, Vol.
104 No. 3/5, pp. 232-60.
Haryadi, R., 2009. “Pengaruh Strategi Green Marketing Terhadap Pilihan Konsumen
Melalui Pendekatan Marketing Mix Studi Kasus pada The Body Shop Jakarta”,
Tesis S2, Universitas Diponegoro, Semarang.
Jogiyanto. (2007). Metodologi Penelitian Bisnis : Salah Kaprah dan PengalamanPengalaman. BPFE. Yogyakarta.
Junaedi, M.F.S. 2005. Pengaruh Kesadaran Lingkungan pada Niat Beli Produk
Hijau: Studi Perilaku Konsumen Berwawasan Lingkungan. Benefit, Vol. 9,
No. 2, Desember, pp : 189-201.
Junaedi, S.M.F. 2005, “Pengaruh Kesadaran Lingkungan pada Niat Beli Produk
Hijau: Studi Perilaku Konsumen Berwawasan Lingkungan,” Benefit Jurnal
Manajemen dan Bisnis, Vol. 9, No. 2, hal. 189-201.
Kasali, Rhenald. 2005. “Sembilan Fenomena Bisnis”, Manajemen Student Society
MSS, FEUI official Site
Kotler, P & Armstrong, P. (2004). Dasar-dasar Pemasaran. Jilid 1. Jakarta : PT
Indeks.
Kotler, P & Keller, K.L.(2009). Manajemen Pemasaran. Jilid 2. Jakarta : Penerbit
Erlangga.
Kotler, P. (2002). Manajemen Pemasaran. Jilid 1. Jakarta : Prenhallindo.
Laroche, M., J. Bergeron, G. Barbaro-Forleo, 2001, “Targeting consumers who are
willing to pay more for environmentally friendly products”, Journal of
Consumer Marketing, 18, 6, 503-520.
85
Universitas Kristen Maranatha
Lozada, H.R. 2000. “Ecological Sustainability and Marketing Strategy : Review and
Implication”. Seton Hall University
Lozada, H.R. 2000. Ecological Sustainability and Marketing Strategy : Review and
Implication. Seton Hall University
McDaniel, S.W. & Rylander, D.H. “Strategic Green Marketing”, The Journal of
Consumer Marketing, Vol. 10 No. 3, pp 4-11, 1993.
Menon, A. & Menon, A. “Enviropreneurial Marketing Strategy: The Emergence of
Corporate Environmentalism as Market Strategy”, Journal of Marketing, Vol.
61, pp. 51-67, 1997.
Mintu, Lozada and Polonsky, Environmental Issues in the Curricula of International
Business, the green imperative, Haworth Press Inc., 1993.
Mowen, J. C. & Michael Minor. 2001. “Consumer Behavior”. Fifth Edition,
Harcourt, Inc.
Nunally, Streiner & Norman, International Journal of Humanities and Social
Science, Vol. 2 No. 16, 2012.
Ottman, J.A. 1994. “Green Marketing: Challenges and Opportunities for the New
Marketing Age”, NTC Publishing Group, Lincolwood.
Ottman, J.A. Stafford E.& R. Hartman. C.L. 2006 Green Marketing Myopia : Ways
to Improve Consumer Appeal for Environmentally Preferable Products.
Environment Volume 48, Number 5 pp 22-36 Heldref Publications, 2006.
Ottman, Jacquelyn A. 2011. The New Rules of Green Marketing. Greenleaf
Publishing, Sheffield, England.
Philip J. Rosenberger III. 2001. Reevaluating Green Marketing: A Strategic
Approach. Business Horizons.
Polonsky, M.J, Rosenberger, P.J & Ottman, J, 1998, “ Developing Green Products:
Learning From Stakeholder,” Asia Pacific Journal or Marketing and Logistics,
10 (1), 22-43.
Prakash, A. 2002. Green Marketing, Public Policy And Managerial Strategies.
Business Strategy and the Environment 11, 285-297
Pujari, Devashish, Gillian Wright, Ken Peattie. 2003. Green and competitive.
Influences on environmental new product development performance. Journal of
Business Research, Vol. 56.
Schiffman & Kanuk. (2004). Perilaku Konsumen (edisi 7). Jakarta : Prentice Hall.
86
Universitas Kristen Maranatha
Sistya. 2002, “Profil konsumen yang bersedia membayar lebih banyak untuk produk
ramah lingkungan”, Tesis, Program Studi Magister Manajemen Fakultas
Ekonomi Universitas Indonesia.
Situmorang. (2011). Pemasaran Hijau Semakin Menjadi Kebutuhan Dalam Bisnis,
Vol. 7, No.2 pp 131-142.
Sugiyono. (2013). Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif,
dan R&D). Alfabeta. Bandung.
Suliyanto. (2006). Metode Riset Bisnis. 1st ed. CV. Andi Offset (Penerbit Andi).
Yogyakarta.
Sunjoyo., Setawan, R., Carolina, V., Magdalena, N., dan Kurniawan, A. (2013).
Aplikasi SPSS untuk SMART Riset. Alfabeta. Bandung.
Suryani, T. (2008). Perilaku Konsumen : Implikasi Pada Strategi Pemasaran.
Yogyakarta : Graha Ilmu.
Tjiptono, F. (1997). Strategi Pemasaran, Edisi 1, Penerbit Andi, Yogyakarta.
Tjiptono, F. 2008, “Strategi Pemasaran”, Edisi III, Penerbit Andi Yogyakarta.
87
Universitas Kristen Maranatha