Dasar-dasar Periklanan 24 Februari 2009

Dasar-dasar Periklanan 24 Februari 2010
A Powerpoint Presentation by Ernst Katoppo
Bagian ke-1
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Dasar-dasar Periklanan 24 Februari 2010
Hari ini kita akan membahas dan menelaah tentang:
-Mindmap mata kuliah Dasar-Dasar Periklanan (DDP)
-Sasaran studi DDP dalam 16 pertemuan
-Pengertian Komunikasi, Pemasaran dan Komunikasi Pemasaran
-Pengertian Iklan dan Periklanan
Sebelum itu akan diadakan interview singkat bagi mereka yang
belum masuk pada tanggal 10 Februari. Mereka juga akan
diberikan Test Awal tentang Periklanan.
Juga akan dibentuk kelompok studi dan pemilihan Ketua kelas.
Beberapa ‘Peraturan dalam Kelas’!
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Dasar-dasar Periklanan 24 Februari 2010
Ernst Katoppo
Integrated Marketing Communications Consultant:
PR, Advertising, Publicity, TV and Print Media Promotion, Marketing,
Research, Social Marketing, Senior Lecturer and Columnist.
45 years career in Marketing Communications.
Currently Managing Partner of MPR Consultants.
Has worked for the top Advertising Agencies: InterVista, Indo Ad/Ogilvy,
Grafik/McCann-Erickson, Fortune/DDB and other agencies, as
Copywriter/Director, Director of Client Services, Director of Media
Services.
On the Client side has been employed as Marketing Executive for
Richardson-Vicks (currently part of Proctor & Gamble) and Advertising &
Promotion Manager of Foremost Diaries.
On the Media side has worked for Sinar Harapan daily as Promotion Manager
and Televisi Pendidikan Indonesia as President Director of Pro-Team (which
was responsible for Marketing and Promotion of TPI).
Producer of “Kuis Dangdut”, the quiz show which has been awarded for the
longest period of airing in Indonesian TV history (from 1992 and still
running.)
Co-Founder of PR Society of Indonesia, PPPI (Adv. Agencies Assoc.), Media
Scene, ITKP-the Advertising School (endorsed by IAA), and the Social
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Marketing Circle
Dasar-dasar Periklanan 24 Februari 2010
Other activities include:
Was responsible for research/tracking study of the Unicef sponsored
“Aku Anak Sekolah” campaign, project coordinator of a survey and
feasibility study for the establishment of a community radio in Maluku
sponsored by OTI-USAID, and was senior consultant for a perceptual
mapping exercise for BPIS on the restructuring of strategic industries.
Has written hundreds of articles in various media such as: Bisnis
Indonesia, Jakarta Post, Suara Pembaruan, Suara Merdeka, Suara
Karya, Usahawan, Sinar Harapan .
As a lecturer is active in various marketing communications institutes
such as ITKP, LSPR and IMCS Lectured at leading universities such as
UI, IPB, ITB, Gajah Mada, Hasanuddin, UKI, Atma Jaya, UMB ,
Trisakti International Business School, Charles Sturt and ECU.
Has also been instructor for SPS(Publisher Assoc.), PRSSNI(Radio
Assoc.), PPPI(Advertising Agencies Assoc.), RRI(State Radio), LM
HanKam(Management Institute under the Department of Defense),
KADIN(Chamber of Commerce) and LMKA Pasar Modal(Management
Institute under the Department of Finance/Stock Exchange).
Active in the Social Marketing Circle which is under the auspices of IAA
Editor of the Media Scene in Indonesia since its inception in 1989, the
only annual media overview document endorsed by the TV stations
assoc.(ATVSI), the private commercial radio stations assoc.(PRSSNI),
the print media assoc.(SPS).
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Dasar-dasar Periklanan 24 Februari 2010
1. Tulis definisi Iklan dan Periklanan menurut
Anda.
2. Apakah saja fungsi Periklanan?
3. Apakah saja unsur Bauran Pemasaran?
4. Apakah unsur Bauran Promosi?
5. Apakah saja komponen Industri Periklanan?
6. Ada tiga departemen yang khas dalam
Perusahaan Periklanan. Sebutkan!
7. Sebutkan salah satu iklan yang Anda suka.
Jelaskan mengapa Anda suka iklan tersebut.
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Dasar-dasar Periklanan 24 Februari 2010
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Dasar-dasar Periklanan 24 Februari 2010
Client
Agency’s
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Dasar-dasar Periklanan 24 Februari 2010
1a. Presentation 10%
1b. Topic Report 20%
2. Learning Portfolio &
Case Study
30%
3. Exam
30%
40%
100%
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