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Best Indian Online Store
Sitting in the comforts of your home, today you can browse through the best brands in the world. You
can purchase everything you need without having to worry about making it all the way to the mall and
finding a parking spot!
Online purchasing as a phenomenon has revolutionized the way businesses and consumers operate in
today's world.We are no longer confined by geography or any other dimension for satisfying our
shopping needs.
The best deals from world over are a click away, all you need is the appetite to shop backed by a credit
card and an Internet connection!
The growth of the online shopping domain has been a slow but steady one in India. The main reason for
the same is the low Internet penetration rate in India and the traditional psyche of the consumers who
like to "touch and feel the product"
However, the inevitable paradigm shift from traditional shopping arcades to virtual platforms has taken
place, as shown by a survey conducted by Market Research firm - AC Nielsen.
The key findings of the survey are:
More than eight out of ten Indian online consumers plan to shop online in the next twelve months
More than a quarter indicate they spend upwards of 11 percent of their monthly shopping expenditure
on online purchases
71 percent Indians trust recommendations from family when making an online purchase decision,
followed by recommendations from friends at 64 percent and online product reviews at 29 percent
Half the Indian consumers (50%) use social media sites to help them make online purchase decisions.
Online reviews and opinions are most important for Indians when buying Consumer Electronics (57%),
Software (50%), and a Car (47%).
More than four in ten Indians are more likely to share (post a review/ Tweet/ review) a negative product
or service experience online than they were to share a positive experience
In the next six months Indians are most likely to buy Books (41%), Airline ticket/reservations (40%), and
Electronic equipment like TV, Camera, etc. (36%) online
When shopping online, one third of Indians (33%) purchase most frequently from websites which allow
them to select products from many different stores.
The benefits of online shopping are many - the most evident benefit is obviously the ease of use and
convenience to shoppers. Online shopping allows users to access, compare and analyze various products
all at once.
The market has opened up with innovative initiatives from eBay, Futurebazaar, Dealsandyou, Rediff
shopping, Yebhi and so forth have escalated the the interest and expectations of compulsive
shopaholics.
What is interesting is that the phenomenon of online shopping has caught up not just in a few metros
but also in Tier-II and Tier-III cities.
However, on the flip-side, security concerns over online payment continue to pose threat to the growth
of these online shopping portals.
The other concerns are
- The probability of the final delivered product not meeting the expectations of the customers, as you
never really see the product till it comes home!
- Risk of mishandling and shipping issues
- Hidden costs and Shipping fee
- Risk of an online fraud
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