How To Make Building Signage Stand Out Imagine this, you’re driving home from work and you’re exhausted. You don’t have the energy to think about much, except getting home and seeing what’s on Netflix. There’s a lot of advertising on the side of the road as you’re driving home, but you’re not paying attention because it doesn’t interest you and you’re too tired. You’re almost home and you start thinking about dinner – cooking is obviously not on the cards – so you start rolling through your mental refedex of dinner options, then you choose Mexican near your house, because they have a two for one deal. How do you know about that two for one deal? You saw the advertisement as you were driving. Some building signage stands out in the way that it makes you stop, take a photo and consciously think about it. While other types of building signage sit in our subconscious waiting for us to call on the information. Both are effective and have a great return on investment, the key is using the right strategies to garner the attention of your customers in the best and most affordable way for your business. Colour Choice Colour is a crucial choice; it is the first thing your potential customers will register when seeing your building sign. Some colours are more likely to blend into the scenery while others when contrasted with a secondary colour will pop and get you that wow factor. A common mistake we see made is companies choosing two similar colours that are aesthetically pleasing, on brand, and look great on a screen – but when blown up in real life that building signage blends with itself and camouflages its own messaging. The basic rule is to use a dark colour on a light base shade or even a light colour on a dark base shade. This variation in colour makes your sign both catchy and increases the readability; two elements in designing an eye-catching customized sign. Our team at Fabsigns can assist with colour choice, so don’t be afraid to ask for design assistance! Select Flattering Typeface Contrast Many building signs only need a single typeface or font, whereas others can make use of contrasting typefaces such as serif and san serif. Change can be a wonderful thing, so be open to changing up the lettering in your sign. Proceed with this tip with caution, and be careful not to use too many fonts. It is easy to turn an appealing clean building sign into a cluttered and messy advertisement that will not provide a return on investment. Put It In A Box! Adding a boundary to encompass your signactually enhances the reading speed of your building sign. With the use of border, the readers eye is drawn more easily to the centre, where your message is likely to be located enabling your customer to take in your message quickly and effectively.Once again this is crucial, contrast plays a huge role in concluding how well your border will work. Black on white is a very significant contrast. What should be included inmy Building Signage? Short and sweet messaging is key. Precision and the key message can always be further drilled down. Think of your message like a fraction – what is the lowest common denominator? Graphics are a great tool, but you don’t want to use anything too complicated. Users will likely have up to 3 seconds at the most to process your sign. So your job is to instantly deliver your message through simple and clear text and imagery. Always avoid technical jargon and images. Long sentences should also be avoided. Do you want your customers to take action? Tell them what to do. Google ‘Ray White Aspley’ or ‘Call Denture Haus’.