Tigor Tambunan Management Information System UKWMS UKWMS –– FB FB -- Akuntansi Akuntansi A Look Toward the Future of Information Technology 01 IT and Management Opportunities and Challenges 02 Top Management Concerns and the Most Influential ITs 03 IT Agility, Consumerization, and Competitive Advantage 04 Strategic Planning and Competitive Models 05 Why IT Is Important to Your Career, and IT Careers 1. IT and Management Opportunities and Challenges Common requests from companies and to connect with consumers and prospects via social media or brands mobile devices. Performance Improvement Overstock.com Jonathan Johnson, a retail executive at Overstock.com, explained: “We’re not trying to use social media as a sales piece as much as an informationgathering piece. Finding out what our customers want; whether they like a product; how could we sell it better” Best Buy /FACEBOOK @TWITTER Electronics retailer Best Buy learned how unpopular its restocking fees were through social media.The company changed its productreturn policies eliminating those fees that were hurting sales. Starbucks. Coffee retailer Starbucks prepared to monitor customers’ tweets about a new coffee flavor on the day it was introduced. Managers were surprised to learn that a huge majority of tweets were not about the coffee’s intense taste, but were complaints about the higher price. By the next day, they had dropped the price Performance Improvement Check http://trends.google.com NEXT BIG TECH TRENDS FOCUSED ON COMPETITION, GROWTH, AND INNOVATION MOBILE SOCIAL CLOUD DATA ANALYTICS Data Analytic Process Locating and collecting reliable data from multiple sources that are in various formats. Preparing the data for analysis. Collected data is not usable until it has been organized, standardized, duplicates are removed (called deduping), and other data cleansing processes are done. Performing the correct analyses, verifying the analyses, and then reporting the findings in meaningful ways. Data Analytic Grow their customer base Retain the most profitable customers Helps company Continuously improve operational efficiency Transform and automate financial processes Detect and deter fraud Messy Data Text is data data is messy! tweets Posts Click streams Images C E R T I F I C AT E 2. Top Management Concerns and The Most Influential ITs Quality of Information Relevant Timely Hight Qualty Information Reliable Ease to understand and use 2. Top Management Concerns and The Most Influential ITs Business Productivity and Cost Reduction Increasing outputs, maintaining the same level of inputs Maintaining outputs, reducing the level of inputs Combining of above Cloud Computing 3. IT Agility, Consumerization, and Competitive Advantage Responsive Flexible • Scalable, easily scaled up or down to urgent agency need • Able to integrate new businesss function quickly IT Agility 4. Strategic Planning and Competitive Models Five Industry Forces Model (Digital) Value Chain Real Time, On Demand IT Support
