ANALYSING THE LANGUAGE IN ADVERTISING GROUP 8 CLASS : Manajemen Komunikasi 2 MEMBERS : 1. 2. 3. 4. Suci Amalia Alfajrina Vicky Nurrahayu B. Muhammad Dicky A. Majid M. Rizky Syafrizal 044117397 044117260 044117169 044116430 List of ads : 1. “A Speed Commercial” | New Balance Source : https://www.youtube.com/watch?v=xP52XhzbHSg What is for sale? Product (Shoes). What is the tagline? Be fast. Why should someone buy what is being sold? Because these shoes have comfortable materials, good models, varied colors, and these shoes are designed for those of you who really like speed. So you can maximize your speed with these shoes. The persuasive words or phrases we notice in this ad! Fast shoes, You don’t need us to tell you to be fast…. Be fast! Opinion why this ad gets our attention! Interesting and easy to understand ad. 2. Men Expert Hydra Power | L’Oreal Men Expert Source : https://www.youtube.com/watch?v=G6iRRhj1GqE What is for sale? Product (Moisturizing gel). What is the tagline? Stay cool. Why should someone buy what is being sold? Enriched with caffeine and vitamin C, this product specifically designed to work 48 hours and provides 8 benefits for skin to become moist, healthy, smooth, fresh, more supple, energized, comfortable and radiant. The persuasive words or phrases we notice in this ad! Hey guys just chill don’t scale, Find out how to stay cool no matter what, Stay fully hydrated, 48 hours of locked in hydration no matter what happens, stay cool! Opinion why this ad gets our attention! This ad gets out attention is because the contents of the ad are brief and clear, easy to understand. With eye cacthing color, the ad is not boring. 3. Google Pixel 2 : Ask More of Your Phone Source : https://www.youtube.com/watch?v=HRcoB-5RyyM&t=52s What is for sale? Product (Phone). What is the tagline? Ask more of your phone. Why should someone buy what is being sold? Google pixel 2 is a good phone with a great camera, even though you takes picture in low light condition the photo still looks amazing. This phone also comes with unlimited photo and video strorage, so you can take lots of photos whenever and wherever you want, and many more benefits you can get if you buy this phone. The persuasive words or phrases we notice in this ad! Can it take a selfie by saying take a selfie Can it turn the lights off on If you snap this, you get info Can take many as you want Opinion why this ad gets our attention! This ad gets our attention is because the informative content they have. In the ad we can get all the information about product and that easily making people understand how google pixel 2 work. 4. UNIQLO Ultra Light Down 18FW Source : https://www.youtube.com/watch?v=rYVCyD7hH_c What is for sale? Product (Pants, Jackets, Shirts, etc.). What is the tagline? Ultra light down. Why should someone buy what is being sold? Because it has a very soft material and has very fine fabric quality. The persuasive words or phrases we notice in this ad! Ultra light down, Ultra versatile inner down, Ultra stylish outer down, Ultra business chic down, Ultra me time down, Ultra travel partner down, Ultra swing like adam down, Ultra just like a cardigan down, Ultra cherish the moment down, Ultra look the part down, Ultra keep you active down, Not just light, this is the ultra go to… ultra light down. Opinion why this ad gets our attention! This ad gets our attention is because of the simply tagline they have. 5. H&M Conscious : Bring it on Source : https://www.youtube.com/watch?v=7i4JSzB8VlU&t=5s What is for sale? Product (Clothes and accessories). What is the tagline? Bring it on. Why should someone buy what is being sold? Because so many models and unique design make you can choose whatever you want and with quality materials, the price offered is affordable. The persuasive words or phrases we notice in this ad! The old, the forgotten, the jeans that don’t fit anymore, bring your rags and we will deal with them. Yes, let’s take it on, our mutual bad conscious. Let’s load it, drop it, toss it, sort it, let’s squeeze it, stack it, send it off to be worn by someone else, like her or him. Suck the metals out of it. Rip it. Grind it, tear it, tear it into smaller pieces. Let’s shred it into fibres and stitch it into something new. Opinion why this ad gets our attention! This ad gets our attention is because of the unique concept that they display, so we were interested in watching it.
