ETIKA DALAM BISNIS KELOMPOK TOPIK 3 http://www.free-powerpoint-templates-design.com Nama Anggota Ni kade utari Ni made adi ayu ganitri ( (1907531220) Agenda PEMBELAJARAN 01 RELEVANSI ETIKA DAN BISNIS 02 KEUNTUNGAN DAN ETIKA BISNIS 03 PENGERTIAN ETIKA BISNIS 04 SASARAN DAN RUANG LINGKUP ETIKA BISNIS 05 TINGKATAN ETIKA BISNIS 06 PRINSIP-PRINSIP ETIKA BISNIS Timeline Style Content Here Content Here Content Here You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. 2015 2017 2019 2020 Content Here 2016 2018 Content Here Content Here You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. RELEVANSI ETIKA DAN BISNIS APA SIH RELEVANSINYA ? ETIKA Secara umum, etika adalah ilmu normatif penuntun hidup manusia, yang memberi perintah apa yang seharusnya kita kerjakan. Maka etika mengarahkan manusia menuju aktualisasi kapasitas terbaiknya. NOTE!!! tanpa suatu etika yang menjadi acuan, para pebisnis akan lepas tidak terkendali, mengupayakan segala cara, mengorbankan apa saja untuk mencapai tujuannya.. relevansi etika dan bisnis sangatlah penting. Karena dengan adanya etika, aktifitas bisnis dapat berjalan rapi, seimbang dan tentunya dengan hasil yang memuaskan. Dengan adanya etika, maka aturan-aturan dalam dunia bisnis dapat terbentuk. Begitu pula dengan adanya etika, akan semakin menurun adanya praktik-praktik bisnis yang kejam serta bisnis-bisnis yang semakin membuat orang lain semakin miskin. KOMPOSISI BISNIS Etika manajemen pemasaran dll BISNIS 15% 25% 25% 25% Theodore Levitt mengatakn bahwa para pebisnis ada hanya untuk satu tujuan, yaitu untuk menciptakan dan mengalirkan nilai kepuasan dari suatu keuntungan hanya pada dirinya dan nilai budaya, nilai spiritual dan moral tidak menjadi pertimbangan dalam pekerjaannya. KEUNTUNGAN DAN ETIKA BISNIS Sonny Keraf menyatakan etika bisnis justru hanya memiliki relevansi bagi para pelaku bisnis yang menginginkan bisnisnya sukses dan bertahan lama. Etika bisnis sulit memiliki relevansi bagi para pelaku bisnis yang hanya berpikir tentang bisnis hari ini dan keuntungan sesaat. dikatakan oleh Bertens bahwa bisnis harus berlangsung sebagai komunikasi sosial yang menguntungkan bagi pihak-pihak yang terlibat di dalamnya. Artinya, pencarian keuntungan dalam bisnis tidak bersifat sepihak, tetapi diadakan dalam interaksi antara pemilik perusahaan dengan karyawan, relasi bisnis, konsumen, dan sebagainya. etika bisnis dianggap memiliki peran yang penting dalam mewujudkan tujuan perusahaan untuk memperoleh keuntungan di dalam dunia bisnis yang kompetitif. Hanya perusahaan yang mampu melayani kepentingan semua pihak yang berbisnis dengannya yang akan sukses. Pengertian Etika Bisnis Bertens menyatakan bahwa etika bisnis adalah pemikiran atau refleksi kritis tentang moralitas dalam kegiatan ekonomi dan bisnis (K. Bertens, 2000, hal 5 ).. Sumarni (1998:21) Etika bisnis ini terkait dengan masalah penilaian terhadap kegiatan dan perilaku bisnis yang mengacu pada kebenaran atau kejujuran berusaha Dari pernyataan Richard De George tersebut, dapat disimpulkan bahwa etika bisnis merupakan alat bagi para pelaku bisnis untuk menjalankan bisnis mereka dengan lebih bertanggung jawab secara moral. Bisnis seperti kebanyakan kegiatan sosial lainnya, mengandaikan suatu latar belakang moral, dan mustahil bisa dijalankan tanpa ada latar belakang moral seperti itu…. Jika setiap orang yang terlibat dalam bisnis–pembeli, penjual, produsen, manajer, karyawan, dan konsumen–bertindak secara immoral atau bahkan amoral (yakni tanpa mempedulikan apakah tindakannya bermoral atau tidak), maka bisnis akan segera terhenti. Moralitas adalah minyak yang menghidupkan serta lem yang merekatkan seluruh masyarakat, termasuk juga bisnis.” (Richard T. De George,1986,hal 9) Infographic Style Your Text Here You can simply impress your audience and add a unique zing and appeal to your Presentations. Your Text Here You can simply impress your audience and add a unique zing and appeal to your Presentations. Your Text Here You can simply impress your audience and add a unique zing and appeal to your Presentations. 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