MERK DAGANG KELOMPOK 8 NAMA KELOMPOK: • • • • NOVITA MULIA PUTI – 180543635524 MILLENIA ELMAZ F. – BELLA NAFILA - 180543635521 ERIC DWI ILHAM - 180543635530 PENGERTIAN 01 Menurut Undang – undang Nomor 15 tahun 2001 tentang Merek Merek Dagang Merek yang digunakan pada barang yang diperdagangkan oleh seseorang atau beberapa orang secara bersama sama atau badan hukum untuk membedakan dengan barang barang yang sejenis lainnya. 02 Merek dagang adalah tanda, kata atau logo perusahaan yang digunakan untuk merujuk ke dirinya sendiri, merek, dan produk-produknya, dan yang tidak ingin membiarkan pesaingnya untuk digunakan. Untuk mendapatkan hak atas merek harus harus mendaftarkan mereknya ke Direktorat Jendral HAKI Departemen Kehakiman. Proteksi terhadap merek yang telah didaftarkan tidak dibatasi masa berlakunya. Menurut Philip. S james dalam bukunya OK. Saidin, memberikan defenisi sebagai berikut: “A trade Mark’s a mark used in coneztion with goods which a trader uses in order to tignity that a certain type of good are his trade need not be the actual manufacture of goods, in order to give him the right to use a trade mark, it will suffice if they marely pass throguh his hand is the cource of trade.” (Merek dagang adalah suatu tanda yang dipakai oleh seseorang pengusaha atau pedagang untuk menandakan bahwa suatu bentuk tertentu dari barang barang kepunyaannya, pengsaha, atau pedagang tersebut tidak perlu penghasilan sebenarnya dari barang barang itu, untuk memberikan kepadanya hak untuk memakai suatu merek, cukup menandai jika barang barang itu di tangannya dalam lalu lintas perdagangan) PERLINDUNGAN DAN PENDAFTARAN MERK To Protect Business Reputation and Goodwill To Protect Consumer from Deception To Prevent the Buying public from purchasing inferior goods or services in the mestaken believe that they originate from or are provided by another trade Hak eksklusif dalam pasar ekspor memiliki posisi pasar yang kuat Bisa sebagai upaya pengembalian investasi Kesempatan untuk melisensi atau menjual Meningkatkan kekuatan dalam bernegosiasi Memberikan image yang positif bagi perusahaan Meningkatkan kesempatan untuk memperoleh konsumen dari produk dan jasa MANFAAT PERLINDUNGAN MEREK • Merek dapat menghasilkan Income b agi perusahaan melalui lisensi, penjualan, komersialisasi dari merek yang dilindungi. • Merek dapat meningkatkan nilai atau jaminan di mata investor dan institusi keuangan. • Dalam penjualan atau merger asset merek dapat meningkatkan nilai perusahaan secara signifikan. • Merek meningkatkan performance dan competitiveness/ daya saing. • Dengan pendaftaran merek membantu perlindungan dan penegakan haknya. Bagaimana jika merk kita yang sudah dikenal masyarakat ditiru oleh orang lain dengan merk yang sama dengan milik kita? Tentu hal itu tidak diinginkan oleh para pengusaha yang telah bertahun tahun membangun citra produk yang dihasilkannya melalui nama dari merek. Oleh karena itu, anda harus mendaftarkan merek dari produk anda, sehingga nama mereka yang anda buat bertahun tahun tidak diperkenankan untuk dipakai orang lain. Contoh Merk Dagang Dunia Pendapatan perusahaan merk dagang Timeline Style Your Text Here Your Text Here Your Text Here You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. You can simply impress your audience and add a unique zing and appeal to your Presentations. 2015 2016 2017 2018 2019 2020 Your Text Here Your Text Here Your Text Here You can simply impress your audience and add a unique zing and appeal to your Presentations. 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