Uploaded by phyrahmat

DAFTAR ISI

advertisement
i
DAFTAR ISI
Halaman
HALAMAN JUDUL
KATA PENGANTAR
ABSTRAK ..........................................................................................................
DAFTAR ISI ..................................................................................................... i
BAB I PENDAHULUAN ............................................................................ 1
1.1 Latar Belakang ............................................................................... 1
1.2 Rumusan Masalah ........................................................................... 3
1.3 Tujuan ............................................................................................. 3
1.4 Manfaat Penelitian ......................................................................... 3
1.5 Kerangka Pemikiran ........................................................................ 4
1.6 Hipotesis.......................................................................................... 4
1.7 Metode Penelitian ........................................................................... 5
BAB II TINJAUAN PUSTAKA ................................................................ 13
2.1 Pengertian Manajemen Pemasaran ................................................ 13
2.2 Kepuasan Konsumen...................................................................... 16
2.3 Pemasaran Jasa ............................................................................... 18
2.4 Kualitas Layanan............................................................................ 20
2.5 Internet ........................................................................................... 23
2.6 Penelitian Terdahulu ...................................................................... 28
BAB III GAMBARAN UMUM PERUSAHAAN DAN RESPONDEN ... 29
3.1 Sejarah Berdirinya Perusahaan ...................................................... 29
3.2 Lokasi Perusahaan .......................................................................... 30
3.3 Pemasaran Warnet Gamers ............................................................ 30
3.4 Personalia Warnet Gamers ............................................................. 30
3.5 Fasilitas Warnet Gamers ................................................................ 31
BAB IV ANALISIS DATA TENTANG KEPUASAN PELANGGAN ... 33
4.1 Deskripsi Responden...................................................................... 33
4.2. Uji Validitas dan Reliabitas Kuesioner .......................................... 35
4.3 Analisis Tingkat Kepuasan Konsumen .......................................... 38
4.4 Hasil Model Regresi Linear Berganda ........................................... 40
BAB V KESIMPULAN DAN SARAN ..........................................................
Kesimpulan ...............................................................................................
Saran ..........................................................................................................
DAFTAR PUSTAKA
LAMPIRAN-LAMPIRAN
ii
DAFTAR TABEL
Gambar 1.
Gambar 2.
Gambar 3.
Gambar 4.
Gambar 5.
Gambar 6.
Gambar 7.
Gambar 8.
Halaman
Pengguna internet di Indonesia ................................................. 1
Respondem Menurut Usia....................................................... 34
Responden Menurut Jenis Kelamin ........................................ 34
Responden Menurut Frekuansi Pemakaian ............................. 35
Rangkuman Hasil Validitas Harapan, Kinerja, Kepentingan . 36
Hasil Uji Reliabilitas ............................................................... 37
Klasifikasi Indeks Kepuasan Warnet Gamers Net .................. 38
Hasil Analilsis Regesi Linier Berganda .................................. 41
DAFTAR GAMBAR
Tabel 1.
Halaman
Kerangka Pemikiran .................................................................. 4
Download
Random flashcards
hardi

0 Cards oauth2_google_0810629b-edb6-401f-b28c-674c45d34d87

Rekening Agen Resmi De Nature Indonesia

9 Cards denaturerumahsehat

sport and healty

2 Cards Nova Aulia Rahman

Secuplik Kuliner Sepanjang Danau Babakan

2 Cards oauth2_google_2e219703-8a29-4353-9cf2-b8dae956302e

Create flashcards