THE IMPORTANCE OF PUBLIC RELATIONS IN EDUCATION INSTITUTIONS In an institution either government agencies or private organizations, must recognize public relations, for example in educational institutions public relations role as the representatives of the school to give a positive image and introduce the school to the community primary task public relations in educational institutions is how the school has the support of the community, and build public opinion because the school is a part of society. Now we will explain some of the reasons why public relations is very important in educational institutions. Firstly, school is social institutions whose function is to serve members of the public in the field of education and is essential if school can introduce and harmonious with community in its development. Secondly, the community is the owner school exist because people need them for the advancement of society and schools are correlated, if the education community in an area well then the quality of human resources will be increased. Lastly, develop public awareness of the importance of school in the era of this development, and mobilizing assistance and support for the maintenance and improvement of school programs, and the main thing is to unite parents and teachers to meet the needs of learners. Pursuant to what has been delivered above. it is clear that the management of public relations is very important to learn and well run as it has enormous benefits for both the school and the community, therefore, would be much better if the government pay more attention to every public relations staff in educational institutions so that every employees have a better ability and implementation of education in the community can be more effective and efficient. GROUP 6 – A 1. 2. 3. YUNI LESTARI AHMAD RIYA DHUHA M. IQBAL ALFIANSYAH