DAFTAR ISI HALAMAN JUDUL

DAFTAR ISI
HALAMAN JUDUL .............................................................................................. i
HALAMAN NOTA PEMBIMBING ................................................................... ii
DEKLARASI ........................................................................................................ iii
HALAMAN NOTA PENGESAHAN ................................................................. iv
MOTTO ..................................................................................................................v
PERSEMBAHAN ................................................................................................. vi
ABSTRAK ........................................................................................................... vii
KATA PENGANTAR ........................................................................................ viii
DAFTAR ISI ...........................................................................................................x
DAFTAR GAMBAR ........................................................................................... xii
DAFTAR TABEL .............................................................................................. xiii
BAB I
: PENDAHULUAN
A. Latar Belakang ..........................................................................1
B. Rumusan Masalah .................................................................... 4
C. Tujuan Penelitian
................................................................. 4
D. Kegunaan Penelitian ................................................................. 4
E. Penegasan Istilah ...................................................................... 5
F. Telaah Pustaka .......................................................................... 6
G. Kerangka Teori ....................................................................... 12
H. Metode Penelitian ................................................................... 14
I. Sistematika Penulisan ............................................................. 17
x
BAB II
: LANDASAN TEORI
A. Pengertian Pemasaran............................................................. 19
B. Strategi Pemasaran ................................................................. 21
C. Konsep Tentang Wadiah ........................................................ 35
D. Si Taqlid ................................................................................. 39
BAB III: Gambaran Umum BMT Minna Lana Pekalongan
A. Profil BMT Minna Lana Pekalongan .................................. 41
1. Sejarah Berdirinya.......................................................... 41
2. Lokasi ............................................................................. 43
3. Visi Misi ........................................................................ 44
4. Tujuan Pendirian ............................................................ 44
5. Struktur Organisasi ........................................................ 45
6. Uraian Tugas .................................................................. 47
B. Produk – Produk BMT Minna Lana .................................... 50
C. Si Taqlid ............................................................................... 54
BAB IV: ANALISIS STRATEGI PEMASARAN PADA PRODUK SI
TAQLID (SIMPANAN TABUNGAN QURBAN IDUL ADHA) DI
BMT MINNA LANA PEKALONGAN
A. Analisis Kesesuaian Fatwa Dewan Syari’ah Nasional
Nomor: 26/DSN-MUI/III/2002 Tentang Rahn Emas .......... 60
BAB V : PENUTUP
A. Simpulan .............................................................................. 70
B. Saran..................................................................................... 71
DAFTAR PUSTAKA
LAMPIRAN-LAMPIRAN
DAFTAR RIWAYAT HIDUP
xi
DAFTAR GAMBAR
GambarSBGE….................................................................................................. 35
xii
DAFTAR TABEL
Tabel 1.1 Penelitian Terdahulu............................................................................... 7
Tabel 4.1 Pembulatan perhitungan Jangka Waktu................................................ 68
xiii