priority activities

Agriculrure R & D:
Perspectives, Issues, and
Priorities on Processing and
Marketing
By:
Djoko Said Damardjati,
DG of Processing & Marketing of Agricultural Products,
Ministry of Agriculture
A
POLICY : Overview
3 critical resources:
Access on agricultural outputs,
Access on marketing technology,
Access on consumers.
”…the future (of agriculture) will rely
on processing industry…”
Timmer (2006)
Basic Phylosophy
1.
2.
3.
4.
5.
FIVE DEVELOPMENT:
(PANCA YASA)
Infrastructures.
Farmer’s organization
(institution).
Agriculture extension.
Agriculture financial.
Marketing of agric.
products.




TRILOGY of PPHP:
1. GAPOKTAN-based
Development.
2. Re-positioning: from
FARMER as PRODUCER to
FARMER as SUPPLIER.
3. Agroindustry development
through FARM-GATE
MARKETING SYSTEM.
Main Activities:
Post Harvest Handling
Rural Agroindustry Development
Quality & Standardization Enhancement
Marketing Development
General Characteristics
of Activities
Central
Province
•Nurturing
•Training
•Srtrategic infrastructures
•Coordination & Monev
District
•Technical assistance
•Financial capital
•Infrastructures
Implementation
of activities
• Policy
• Guidance & nurturing
• Technical/business services
• Information System
• Public awareness/ promotion
GAPOKTAN
(farmer’s group)
General Characteristics
of T.A.
 Will be doing by third parties
(e.g. University, NGO, Private)
 Full-time
 Main task is Capacity Building
for GAPOKTAN in:
 Business management.
 Technical post harvest & processing.
 Business partnership.
 Marketing.
 Getting financial access to the Bank.
B
SUCCESS STORY
FROM SOME PILOT PROJECTS
Model Development of
Agroindustri and Marketing
of LABELED-RICE
Locations:
Karawang and Cianjur
What`s a Problems?
instrumen kebijakan
Proteksi & Promosi
perlu
PELABELAN
•PP No.69 th 1999
cheating (?)
•UU No. 7 th 1996
•PP No. 69 th 1999
Jaminan
•Konsumen (kepuasan)
•Produsen (premium price)
PETANI
Panen &
Perontokan
Benih
bersertifikat
…pelabelan tidak didasarkan pada uji produk akhir namun
pada pengawalan setiap tahapan proses produksi, mulai
dari benihnya yang berlabel hingga produk akhirnya…
CONSUMERS
GKP
Lembaga Usaha
GAPOKTAN
UNIT
PEMASARAN
UNIT
PEMBELIAN
UNIT
SAPRODI &
PEMBIAYAAN
UNIT
PENYULUHAN &
JAMINAN MUTU
•Benih, pupuk
•Pestisida, dll.
PROCESSING
Gabah
• Drying
• Cleaning
• Loting, dll.
GKG
UNIT
PENGGILINGAN
•Penggilingan
• Penyosohan
• Packaging, dll.
beras
beras
berlabel
UNIT
PERGUDANGAN
Manajemen
Stock
Ditjen PPHP
Model Development of
Agroindustri and Marketing
of COW-MILK
Locations:
Sukabumi
Apa Masalahnya?
PETERNAK
harga rendah
SINGLE BUYER
•Single product  susu segar
•Tidak dilakukan GHP
•Pengetahuan peternak terbatas
•Sarana dan modal terbatas
•Kelembagaan peternak lemah
perlu pendampingan usaha
IPS
PETERNAK
pendampingan
pengolahan &
pemasaran susu
GHP
Lembaga Usaha
GAPOKTAN
Unit Sarana &
Pembiayaan
MULTY
CUSTOMER
•Industri susu
•Retail store
•Sekolah, dll.
Unit Kesmavet
& Penyuluhan
QUALITY
CONTROL
YUGHURTING
MARKETING
PEMBELIAN
STORAGE &
COOLING
PASTEURIZING
Model Development of Partnership on
Agroindustries and Integrated
Marketing of COCOA
Locations:
Pulowali and Tabanan
Apa Masalahnya?
supply terbatas
PETANI KAKAO
INDUSTRI
DALAM NEGERI
• posisi tawar lemah
• harga murah
SUPPLY:
• Mutu rendah
• Unfermented
DEMAND:
• Mutu tinggi
• Fermented
COLLECTOR
TRADER
PASAR
INTERNASIONAL
Kemitraan agroindustri &
pemasaran kakao
INDUSTRI
PENGOLAHAN
PETANI
Lembaga Usaha
GAPOKTAN
• Pemetikan
• Pengupasan
jaminan pasokan,
mutu, & harga
UNIT
SAPRODI &
PEMBIAYAAN
•Bibit, pupuk
•Pestisida, dll.
UNIT
PASCA PANEN
• Grading
• Drying, dll.
UNIT
PENYULUHAN &
JAMINAN MUTU
UNIT
FERMENTASI
UNIT
MARKETING
UNIT
WAREHOUSING
Manajemen
Stock
C
SOME MAIN ISSUES &
PRIORITY ACTIVITIES:
ideas for ACIAR-Indonesia Cooperation
Post Harvest Handling
ISSUES:
 High losses during harvest & processing handling of rice 
losses of direct farmer income.
 Low quality of agricultural products due to minimum GHP  low
price and, thus, farmer income.
PRIORITY ACTIVITIES:
 Reduction of losses during harvesting and processing of rice
through better equipments for harvesting and rice processing.
 Increasing quality of corn grain through better storage facilities.
 Increasing quality of horticulture produce through better grading,
packaging, and storaging facilities (GHP)
 Increasing quality of cocoa bean (and fermented-cocoa bean)
trough better facilities and incentives (certification).
Rural Agroindustry Development
ISSUES:
 Increasing added-value of some agricultural products for better
farmer income generation and rural job creation.
PRIORITY ACTIVITIES:
 Development of processing starch-based (local wheat, tuber
crops) local food.
 Development of bio-fuel processing in scarcely-energy rural
areas.
 Development of integrated agroindustry of some high value
tree crops (coconut, cocoa, palm oil).
 Development of quality-based cow-milk processing.
Marketing Development
ISSUES:

Increasing bargaining position & market access for farmers.
PRIORITY ACTIVITIES:

Development of quality-based Farm-Gate Marketing System
of some horticulture products (vegetables, manggo, orange,
mangosteen).

Development of farmer’s group-industry partnership in FarmGate Marketing System of some high value crops (cocoa,
coconut, cashew nut, medicinal plants).

Development of modern and hygienic integrated livestock
market-slaughter house.

Some study on trade policies (tariff, non-tariff).
The Spirits of Our Partnership:
“unity in target, autonomy in budget”
Ditjen PPHP
Gapoktan
Univ
R&D Instituts
Litbang DEPTAN
Terima kasih
Thank You
Wassalamualaikum wr.wb