Hotel 101 Dharmawangsa , Jakarta

9-10 November 2016 | Pkl. 09.00-17.00 WIB | Hotel 101 Dharmawangsa , Jakarta
Latar Belakang
Cukup banyak perusahaan yang mengalami kesulitan dalam menerapkan
rencana pemasaran yang telah mereka tetapkan di awal. Berbagai kendala
timbul akibat kurang atau belum dilakukannya analisa pasar yang memadai,
belum adanya evaluasi baik terhadap diri sendiri maupun para pesaing,
forecasting, dan dalam beberapa kasus diakibatkan masih belum jelasnya
tujuan dan strategi pemasaran yang dibuat.
Modul pelatihan ini akan mengupas hal-hal apa saja yang dibutuhkan untuk
dapat menyusun sebuah marketing plan (rencana pemasaran) yang efektif.
Rencana pemasaran merupakan cara bagaimana Anda mencapai sasaran
pemasaran. Berbeda dari strategi pemasaran, rencana pemasaran
adalah tentang “bagaimana” Anda mencapai tujuan pemasaran. Dengan
pemahaman yang baik mengenai pasar, persaingan, serta adanya
positioning yang unik, perusahaan akan lebih mudah mempromosikan dan
menjual produk atau jasa ke konsumen.
Tujuan Pelatihan
Setelah mengikuti pelatihan ini, peserta diharapkan mampu :
• Mengetahui konsep rencana pemasaran, dan perbedaannya dengan
strategi pemasaran
• Melakukan analisa SWOT, analisa pesaing dan analisa konsumen
• Menyusun strategi positioning
• Bagaimana membuat produk atau jasa yang ditawarkan berbeda
dengan pesaing (membangun USP – Unique Selling Proposition)
• Menciptakan persona untuk target konsumen
• Menetapkan target pasar yang ingin dituju
• Menentukan harga yang sesuai
• Merencanakan saluran komunikasi yang relevan untuk konsumen
• Membuat pesan dan mengkomunikasikannya kepada konsumen
Materi Pelatihan
MODUL 1: Pengenalan konsep RENCANA PEMASARAN
• Definisi dan konsep rencana pemasaran
• Tujuan jangka pendek dan jangka panjang
• Menyusun tujuan menggunakan prinsip SMART
MODUL 2: MISSION Statement
apa yang ingin kita capai, dan mengapa?
• Misi dan visi perusahaan
• Tujuan finansial vs. tujuan pemasaran
• Kultur perusahaan
MODUL 3: TARGET MARKET Statement
apa yang ingin kita raih melalui aktivitas pemasaran
• Identifikasi kondisi makro, meliputi kondisi ekonomi, legal, teknologi, sosial
• Mengukur besarnya pasar, tren, serta segmen yang ada di pasar
• Mengenal segmen sasaran: profil demografi, psikografi, motivasi dan harapan, tingkat
loyalitas. Menggali informasi seputar:
1. Di mana mereka berada
2. Apa yang mereka anggap penting
3. Apa yang mereka khawatirkan
4. Apa kebutuhan mereka saat ini
MODUL 4: COMPETITIVE ANALYSIS Statement
siapa saja pesaing kita dan ada di mana posisi kita dalam peta persaingan
• Melakukan analisa SWOT perusahaan (keunggulan dan kelemahan
pesaing, peluang dan ancaman yang dihadapi perusahaan)
• BCG Growth-Share Matrix
• Keunggulan komparatif vs. keunggulan kompetitif
• Menganalisa berbagai hasil survey dan publikasi
MODUL 5: UNIQUE SELLING PROPOSITION (USP)
apa yang menjadikan kita unik dan berbeda dibanding pesaing
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Keunggulan dan kelemahan produk / jasa dibandingkan pesaing
Product Life Cycle dan New Product Development
Arti merek, brand image dan brand equity
Augmented product
MODUL 6: PRICING STRATEGY Statement
berapa harga yang pas untuk produk / jasanya
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Metode penetapan harga (cost plus, demand based, competitor indexing)
Strategi harga (skimming, penetrasi)
Elastisitas harga dan sensitivitas konsumen
Analisa BEP
MODUL 7: PERENCANAAN AKTIVITAS PROMOSI
bagaimana kita menjangkau target market & melakukan iklan (ATL & BTL)
• Aktivitas Public Relation dan CSR
• Internet Marketing
• Aktivitas promosi dan event
MODUL 8: MEMONITOR hasil dan mengevaluasi strategi
• Menentukan benchmark untuk mengevaluasi hasil
• Gantt chart & Pert chart
• Studi kasus
Fasilitator
Eko Wicaksono (Senior Consultant Service Leadership)
Profesional Experiences :
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Training | Consulting | Assessment
Research Director IPSOS Indonesia (2012-2015)
Research Director Synovate (2010-2011)
Client Advisor TNS ( 2009)
Associate Director Research International (2007-2009)
Senior Project Director Synovate (2005-2007)
Research Manager McDonald’s Corporation (2004-2005)
Senior Research Manager ACNielsen (1997-2004)
Mobile :
WA :
Pin BB :
E-mail :
Website:
0813 1100 9800, 0812 802 8352
0813 1100 9800
5FE266D1
[email protected]
www.serviceleadership.web.id
Service Leadership is a Service Quality & Human Resource Consulting firm dedicated to creating
sustainable high-performance organizations. We provide consulting & training to :
• Create high-performance cultures that drive bottom-line results and reinforce your
organization’s mission and values.
• Develop leaders at all levels who can manage the business and inspire your employees.
• Align employee self-interest, energy and talents with your organization’s strategy.
Modul Pelatihan
Program Inhouse Training dan Kelas Publik
Leadership
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Excellent Supervisory Skills
Advanced Leadership Skills
Coaching and Mentoring
Assertive Communication Skills
Problem Solving and Decision Making
Service Excellence
• Excellent Service Interaction
• Complaint is A Gift
• Service Crucial for Manager
HRD
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Train The Trainer
Training Need Analysis (TNA)
High Impact Presentation Skills
Strategic Compensation and Benefit
Mastering Competency Design Model
and Assessment
• Assessment Skills
• Employee Engagement
• KPI and Performance Management System
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Time Management
DISC Profile
MBTI
Team Building
Handling Diificult People and Situation
• Strategic Customer Experience
• Customer Satisfaction Measurement
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Job Analysis and Job Evaluation
Industrial Relation
Talent Management
Behavioral Event Interview
Expanded DISC
Myers Briggs Type of Indicators (MBTI)
Outsourcing Management
UU Ketenagakerjaan
Consulting Services
Service Quality
Quality Customer Service is important for all
functions start from front liners as representative
of the company to back office as backbone to
support all process to make sure service is
delivered timely by frontlines. We assist Client
to enhance organization service culture.
Operational Excellence
Identifying capacity and measure productivity
is the key of operation management. We help
to asses current operational issues and come
up with recommendation and implementation.
We assist client to run day to day operations in
structure and effective way.
Human Resources
People are the most valuable assets an organization
could have. Through employees, an organization
can create a sustainable competitive advantage.
Whether you are a new venture or an existing
organization we at Service Leadership can help
you organize, manage and develop your human
resources more effectively.
Type of common consultation request such as :
• Set up Service Standardization
• Define Service Measurement
• Implementation Service Monitoring
• Set Up Service Assessment / Service Audit
• Conduct Mystery Shoppers
Operation Excellence Consultation would be :
• Define Capacity Planning
• Design Operation Management Blue Print
• Set Up Process Standardization
• Conduct & implement Process Improvement
• Set Up Customer Care/Service Desk
We provide the following Human Resources
consultation services :
1. Preparation of HR Policies, Procedures and
HR Manuals/Handbooks
2. Setting up Organizational Structure & Authority
Matrix based on a work flow analysis
3. Job Analysis and Job Design
4. Pay Structure/Compensation Plan
5. Recruiting and Selecting Procedures
6. Performance Measurement and Appraisal
Programs.
Partial List Of Our Clients
Public Training Schedule 2016
Topic
Service Excellence & Handling Customer Complaints
Efektif Marketing Plan
MBTI for HR Practitioner
Aspek Hukum Perjanjian Kerja : PKWT, PKWTT, Skala Upah,PHK Tanpa Gejolak
Practical Leadership and Managerial Skills
Train The Trainer
Assessment Center (Batch 4) :
Psychological Test , MBTI, Behavioral Event Interview ( BEI), Leaderless Group
Discussion, Intray Excercises, Case Analysis, Presentation, Reporting
Handling Customer Complaint & Negotiation Skills for frontliners
Effective Recruitment using DISC Profile
Strategic Compensation and Benefit
Menyusun Kurikulum Pelatihan Berbasis Kompetensi
Competency Based Recruitment and Selection
Smart Sellling Skills
Problem Solving and Decision Making
3 Day HR Management Course
Business Values and Ethics
Coaching and Counseling Skills
Assertive and Comunication Skills
Building Strong Corporate Culture
PHK Tanpa Gejolak
Excellent Supervisory Skills
Behavioral Event Interview
Merancang Kamus Kompetensi
HR Managament for HR Officer
Selling Skills and Negotiation Skills
Komunikasi Efektif untuk Tim Layanan Rumah Sakit
Service Quality Management
Pelatihan Tes Psikologi untuk HR ( Non Psikologi)
Interpersonal Communication Skills
Oktober
November
19-20
9-10
16-17
17-18
2-3
7-8
16-17
24-25
7-8
Investment & Registration
Full Fare 9-10 November 2016 : Rp 4.000.000
Early Bird 25 Oktober 2016
: Rp 3.700.000
Training | Consulting | Assessment
Registration Form
Menyusun Rencana Pemasaran
Yang Efektif
9-10 N OV E M B E R 2016 • 09.00 A M - 05.00 P M • H OT E L 101 D H A R M AWA N G S A
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Fax : (021) 79190826
Jl. Mampang Prapatan VI No. 51
Jakarta 12790
Phone : (021) 797 51 58
Mobile
WA
Pin BB
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:
0813 1100 9800
0812 802 8352
0813 1100 9800
5FE266D1
F
[email protected]
Or visit us at :
www.serviceleadership.web.id
Payment Method
Payment can be done by using
the account number below :
A/N
: CV Prima Sinergi
No Acc. : 7600396913
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[SEMINAR TITLE] and [YOUR
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Training | Consulting | Assessment