158 DAFTAR PUSTAKA Arifin, Muzayyin. 2003 Filsafat Pendidikan Islam. Jakarta: Bumi Aksara. Buchari, Alma. 2005. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta: 370-385. Danim, Sudarwan. 2002. Inovasi Pendidikan : Dalam Upaya Meningkatkan Profesionalisme Tenaga Kependidikan. Bandung: Pustaka Setia. Hanafie, Rita. 2010. Pengantar Ekonomi Pertanian. Yogyakarta: C.V Andi Offset. Ho, J. Y. C., & Melanie Dempsey. (2009). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9-10), 1000-1006. Elsevier Inc. Retrieved from http://linkinghub.elsevier.com/retrieve/pii/S0148296309002215 Kartajaya, Hermawan. 2005. Marketing plus, siasat memenangkan persaingan global. Jakarta: Gramedia Utama Jakarta. Kleindl, Brad and James L. Burrow. 2005 E-Commerce Marketing. Lakewood, Ohio: Top Floor. Kotler, Philips and Gary Armstrong. 2004, Dasar-dasar Pemasaran. Jakarta: PT. Indeks. Kotler, Phillip. 2005. (terj). Manajemen Pemasaran. Edisi Kesebelas. Jilid 1. Jakarta: PT Indeks. 159 Kotler, Philip and Kevin Lane Keller. (2006). Marketing Management, twelfth edition, New Jersey: Pearson Education, Inc. Lovelock, Christopher H. and Wright, 2002 Services Marketing, Third Edition, Prentice Hall International Edition, 1996. USA. Lucas, Bryan A, Farrell dan Michael D. Hartline (2002). Marketing Strategy, SouthWestern, USA. Margono, Drs. Slamet (2004). Metodologi Penelitian Pendidikian. Rineka Cipta. Jakarta. Mcleod, Raymond Jr. (2001). Management Information Systems. 8th Edition. PrenticeHall Internasional, Inc., New Jersey. Mowen, John C. and Michael Minor. (2002). Perilaku Konsumen Jilid 1. Erlangga. Jakarta. Nazir, Moh. 2003, Metode Penelitian, Cetakan Kelima, Jakarta, Ghalia. Indonesia. Payne. R.W (2000). Yeast Characteristics and Identification. Cambridge: University Press. Saladin, Djaslim dan Yevis Marty Oesman. (2002). Intisari Pemasaran dan Unsurunsur Pemasaran. Linda Karya. Bandung. Sekaran, Uma. (2010). Research Methods For Business: a skill building approach . Fifth Edition. Wiley, United States. 160 Silverman, George. (2003).”How to Harness Word-of-Mouth: Guide to Peer Selling,” American Management Association Book, New York. Sugiyono, (2008). Metode Penelitian Bisnis. Cetakan kedua belas. Alfabeta. Bandung. Tjiptono, Fandy. (2005). Pemasaran Jasa, edisi-1. Banyumedia. Malang-Jakarta Timur. Turban, Efraim. (2004). Electronic Commerce A Managerial Perspective. Pearson Education, Inc. New Jersey. Wiranagara. L.Y. (2002). Kunci Emas, Rahasia Sukses Membangun Kekayaan dan Kesejahteraan. PT Gramedia Pustaka Utama. Jakarta.