Yunita Setya Tiar NRP : 1310 0

CLASSIFICATION ANALYSIS OF HONDA MOTOR
DEALER IN EAST JAVA BASED ON PERFORMANCE
CRITERIA
Name
NRP
Study Program
Department
Supervisor
:
:
:
:
:
Yunita Setya Tiar
1310 030 025
Diploma III
Statistics FMIPA-ITS
Dr. Sony Sunaryo, M.Si
Abstract
According to data from the Indonesian Motorcycle Industry
Association (AISI), Motorcycles experienced very significant growth
from year to year. PT. Mitra Pinasthika Mulia is the sole distributor and
reliable after-sales service provider and Honda motorcycle parts for
East Java and East Nusa Tenggara. PT. Mitra Pinashtika Mulia always
drove in contributing to the development of motor industry. To increase
sales of motorcycle product, PT. Mitra Pinasthika Mulia need
improvement in service delivery. Performance criteria is a measure to
express good or poor quality of service, so in this research will do some
research to classify and know the differences in each group brand
Honda motorcycle dealer in East Java by using the Cluster The
performance criteria in order to know the characteristics different of
each group were formed. The results showed that group 1 consisted of
12 dealers, group 2 consisted of 49 dealers while group 3 consisted of
192 dealers. The analysis also showed that the dealer group 3 on
average are superior to group 1 and group 2 in the quality of care.
Key Words : PT. Mitra Pinasthika Mulia, Cluster, MANOVA
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