daftar pustaka - Perpustakaan Universitas Mercu Buana

advertisement
DAFTAR PUSTAKA
Aaker, D.A. 1991, Managing Brand Equity: Capitalizing on The Value of
Brand Name, The Free Press, New York. NY.
Ackaradejruangsri, Pajaree. 2013. The effect of product quality attributes on
Thai consumers’ buying decisions. Journal of Asia Pacific Studies. Vol.
33, 2013
Alfred, Owusu. 2013. Influences of Price And Quality On Consumer Purchase
Of Mobile Phone In The Kumasi Metropolis In Ghana A Comparative
Study. European Journal of Business and Management, Vol.5, No.1,
2013
Assauri,Sofjan. 2012. Strategic Marketing : Sustaining Lifetime Customer
Value. Raja Grafindo Persada. Jakarta.
Beenish Shameem and Sameer Gupta, Marketing Strategies in Life Insurance
Services.International Journal of Marketing, 2012.
Diposumarto, Ngadino Surip.2012. Metodologi Penelitian Teori dan Terapan.
Mitra Wacana Citra. Jakarta.
Djumilah Hadiwidjojo et al. 2014. The Influence of Brand Image on Purchase
Behaviour Through Brand Trust. Business Management and Strategy.
Vol. 5. No. 2
Dr Masood H Siddiqui (2010). Measuring the Customer Perceived Service
Quality for Life Insurance Services : An Empirical Investigation.
International Business Research Vol 3, No 3; July 2010 Published by
Canadian Center
Forsythe, Sandra et al. 2009. The Pivotal Role of Brand Image in Purchase
Decisions. National Textile Center Annual Report : October.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate Dengan Program SPSS.
BP Universitas Diponegoro. Semarang.
Gronroos Christian, Service Management and Marketing : A Moment of Truth
(Singapore : Maxwell Macmillan International), 1990.
Kartajaya, Hermawan. 2006. Seri 9 Elemen Marketing : Hermawan Kartajaya
on Marketing Mix. Mizan Pustaka. Bandung.
106
Idham K Simamora, Handoyo Djoko W dan Widayanto. 2013. Pengaruh
Harga, Citra Merek, Positioning dan Diferensiasi Produk Terhadap
Keputusan Pembelian pada Produk Jamu PT Njoja Meneer (Studi Kasus
pada Pondok Jamu Njoja Meneer Depok – Semarang). Diponegoro
Journal of Social and Politic
Krishnan, Mahalaxmi . 2012. “Emerging Challenges and Directions in Life
Insurance Sector”. International Journal od Schientific Result. Issue 1
Kotler, Philip. 2009. Marketing Management. Prentice Hall International Inc.
New Jersey
Kotler.Phillip & Gary Amstrong . 2012. Principles of Marketing. Pearson
Prentice Hall. New Jersey.
Kotler, Phillip & Kevin Lane Keller. 2007. Marketing Management
(13Edition). Pearson Prentice Hall. New York
___________________________. 2009. Manajemen Pemasaran Edisi 13 Jilid
1. Jakarta.
Lovelock, Christoper and Jochen Wirtz. 2011. Service Marketing : People,
Technology, Strategy (7th edition). Pearson Education. London.
Mahmud Akhter Shareef, Uma Kumar, and Vinod Kumar. 2008. Role Of
Different Electronic-Commerce (EC) Quality Factors On Purchase
Decision: A Developing Country Perspective. Journal of Electronic
Commerce Research. VOL 9. No. 2
Maholtra, Naresh. 2010. Marketing Research : An Applied Orientation (sixth
Edition). Pearson Education, Inc. New Jersey
Michel Laroche, Lefa Teng, Richard Michon, and Jean-Charles Chebat. 2005.
Incorporating service quality into consumer mall shopping decision
making: a comparison between English and French Canadian consumers.
Journal of Services Marketing. Vol. 19. No. 3.
Muhammad Ehsan Malik, Basharat Naeem, Abdul Mohsin Nasir
(2011),Impact of Service Quality on Brand Image: Empirical Evidence
from Hotel Industry.Institute of Interdisciplinary Business Research
Muhammad Ehsan Malik, Basharat Naeem, Madiha Munawar (2012), Brand
Image : Past, Present and Future. J. Basic. Appl. Sci. Res., 2(12)1306913075, 2012.
107
Nariaki Nishino et al. 2014. Product Differentiation and Consumer’s Purchase
Decision-making under Carbon Footprint Scheme. Procedia CIRP 16
(2014) 116 – 121
Pollack, Birgit Leisen. 2009. Linking The Hierarchical Service Quality Model
to Customer Satisfaction and Loyalty. Journal of Service Marketing. Vol.
23, No.1.p.42-45.College of Business Administration. University of
Wisconsin Oshkosh. Winconsin, USA
Rahman, Muhammad Sabbir. 2012. Service Quality, Corporate Image And
Customer’s Satisfaction Towards Customers Perception: An Exploratory
Study On Telecom Customers In Bangladesh. Business Intelligence
Journal. January, 2012 Vol.5 No.1
Rambat Lupiyoadi. 2004. Manajemen Pemasaran Jasa : Teori dan Pratek.
PT Salemba Empat. Jakarta
Reid, Robert D. dan Bojanic, David C. 2010. Hopital Marketing
Mangement.5th Edition. John Wiley & Sons, Inc. New Jersey
Sallam, Methaq Ahmed . 2014. The Effect of Brand Image and Brand
Identification on Brand Love and Purchase Decision Making : The Role
of WOM. International Business Research. Vol. 7. No. 10
Schiffman, Leon& Leslie Kanuk. 2011. Consumer Behaviour (10th Edition).
Pearson Prentice Hall. London
Shameem, Beenishdan Sameer Gupta. 2012.“Marketing Strategies in Life
Insurance Services”. International Journal of Marketing, Financial
Services & Management Research. Vol.1 Issue 11
Siburian, Tri Maduma Putra , Nawazirul Lubis, dan Hari Susanto. 2012.
“Pengaruh Kualitas Pelayanan, Produk dan Harga Terhadap Keputusan
Penggunaan Jasa Asuransi AJB Bumiputera 1912 Kantor Cabang
Eksekutif Semarang”. Jurnal Ilmu Administrasi Bisnis Undip. Semarang.
Stanton, William J. 2003. Unsur-unsur Inti Pemasaran dan Manajemen
Pemasaran. Penerbit Erlangga. Jakarta.
Sugiyono. 2012. Metode Penelitian Bisnis Pendekatan Kuantitatif, Kualitatif
dan R&D. Alfabeta.Bandung.
Tjiptono,Fandy. 2005. Perspektif Manajemen dan Pemasaran Kontemporer.
Andi. Yogyakarta
108
Tjiptono, Fandy dan Gregorius Chandra . 2011. Service, Quality &
Satisfaction (Edisi 3). Andi Offset. Jakarta.
Umar, Husein. 2005. Riset Pemasaran & Perilaku Konsumen. Gramedia.
Jakarta
Yusi, M. Syahrin. 2012.Stategi Diferensiasi : Upaya Menciptakan Kepuasan
Nasabah (Studi Kasus pada Bank Muamalat Cabang Palembang). Jurnal
Kebangsaan Vol 1 No1 Januari 2012
109
Download