daftar pustaka - repository@UPI

DAFTAR PUSTAKA
Arens, William F, Michael F. Weigold, Arens Christian. (2011). Contemporary
Advertising & Integrated Marketing Communications, 13th Edition, USA:
Mc Graw Hill.
Arikunto, Suharsimi. (2010). Prosedur Penelitian. Jakarta: Rineka Cipta.
Barber, Peggy, Wallace, Linda. (2009). Building a Buzz & Word of Mouth
Marketing. USA: American Library Association.
Belch, George E, Michael A. Belch. (2012). An Integrated Marketing
Communications Perspective. 9th Edition. USA: Mc Graw Hill.
Dowd, Nancy, Evangeliste, Mary, Silberman, Jonathan (2009). Bite-Sized
Marketing. USA: American Library Association.
Istijanto. (2005). Riset Sumber Daya Manusia. Jakarta: Gramedia Pustaka Utama
Kotler, Philip, Kevin Lane Keller. (2012). Marketing Management, 14th Edition.
United States of America : Pearson
___________, Gary Armstrong. (2012). Principles of Marketing, 14th Edition.
United States of America: Pearson.
Kurtz, David L, Boone. (2010). Principles of Contemporary Marketing. 14th
Edition. USA: Cenbage Learning.
Mc Daniel, Carl, Roger Gates. (2001). Contemporary Marketing Research. 4th
Edition. Jakarta: Salemba Empat.
Mohammad Nazir. (2005). Metode Penelitian. Jakarta: Ghalia Indonesia.
Peter, J. Paul, James H. Donelly Jr. (2004). Marketing Management Knowledge
and Skills, 7th Edition, USA: Mc Graw Hill.
Sernovitz. (2009). Word of Mouth Marketing. Jakarta: Gramedia Pustaka Utama.
Sanusi, Anwar. (2011). Metode Penelitian Bisnis. Jakarta: Salemba Empat.
Dea Yulia Rahman, 2013
Pengaruh Marketing Public Relations dan Word of Mouth Marketing Terhadap Keputusan
Menggunakan Jasa Bimbingan Belajar SSC (Survei Pada Siswa SSC Unit Badak Singa Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
Shimp, Terence A, J Craig Andrews. (2012). Advertising Promotion and Other
Aspects of Integrated Marketing Communications. USA: South Western
Educational Publishing.
Silverman, George. (2001). The Secret of Word of Mouth Marketing. How Trigger
Exponential Sales Through Runaway Word of Mouth. USA: American
Library Association.
Sugiyono. (2009). Metode Penelitian Bisnis. Bandung: Alfabeta
Sumardy, Marlin Silviana, Melina Melone. (2011). The Power of Word of Mouth
Marketing. Jakarta: Gramedia Pustaka Utama.
Fandy Tjiptono. (2005). Brand Management and Strategy. Yogyakarta: Andi
Offset.
Zeithmel, Bitner, & Gremler. (2009). Service Marketing. 5th Edition. USA:
McGraw-.Hill
Skripsi:
Indra Jayadilaga. PENGARUH PROGRAM MARKETING PUBLIC
RELATIONS TERHADAP KEPUTUSAN PEMBELIAN MAJALAH HAI
(Survei Pada Siswa-siswi SMA Negeri 7, 8, dan 20 Bandung)
Teni Afriani. PENGARUH PERIKLANAN DAN PEMASARAN MULUT KE
MULUT TERHADAP LOYALITAS MEREK PEMBALUT WANITA
KOTEX : Survei Pada Mahasiswi FPEB UPI Angkatan 2007-2009
Pengguna Kotex
Jurnal:
Donald K. Wright, Michelle D. Hinson. 2012. Examining How Social and
Emerging Media Have Been Used in PR between 2006 nd 2012: A
longitudinal Analysis.
Indriani Halima. 2006. Analisis Pengaruh Personal Selling & Public Relations
Terhadap Proses Pengambilan Keputusan Pembelian.
Dea Yulia Rahman, 2013
Pengaruh Marketing Public Relations dan Word of Mouth Marketing Terhadap Keputusan
Menggunakan Jasa Bimbingan Belajar SSC (Survei Pada Siswa SSC Unit Badak Singa Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu
Jelena Gajic. 2012. Importance of Marketing Mix in Higher Education
Institutions.
Heather Pullen. 2009. The Relationship Between Public Relations and Marketing
in The Nonprofit Sector : The Case of Hamilton Health Science
Foundation.
Mitchell Freidman. 2012. Leadership Development in Undergraduate Public
Relations Students : A Case Study.
Noviana Dewi. 2011. Pengaruh Public Relations Terhadap Keputusan Konsumen
dalam Pembelian Jasa PT. Uvindo Prima Cemerlang.
Patrick Merle, Coy Callison. 2012. Absence of Trade Press Coverage of Mass
Communication Academic Research A Bittersweet Victory for Public
Relations.
Kadek Dewi, Cahaya Putra. 2007. Public relations in Bali’s Tourism Industry.
Robert V. Kozinets, Kristine de Valck, Andrea C. Wojnicki, & Sarah J. S. Wilner.
2010. Understanding Word of Mouth Marketing in Online Communities.
Joseph E. Phelps, Regina Lewis, Lynne Mobilio, & David Perry. 2010. Viral
Marketing or Electronic Word of Mouth Marketing: Examining Consumer
Responses and Motivations to Pass Along Email.
Allan J. Kimmel & Philip J. Kitchen. 2011. Special Issues: Word of Mouth
Marketing and Social Media.
Website:
www. inilahjabar.com
www.womma.com
Dea Yulia Rahman, 2013
Pengaruh Marketing Public Relations dan Word of Mouth Marketing Terhadap Keputusan
Menggunakan Jasa Bimbingan Belajar SSC (Survei Pada Siswa SSC Unit Badak Singa Bandung)
Universitas Pendidikan Indonesia | repository.upi.edu| perpustakaan.upi.edu