Branding Strategy dimasa pandemi

Dr Putu Anom Mahadwartha, CSA ; FBE Univ. Surabaya
@anomania
 Depresi yang disebabkan factor
ekonomi, atau non-ekonomi (perang)
 Demand lebih mudah di “manipulasi” via
strategi pemasaran
 Kapasitas labor atau pabrik berubah
karena factor bisnis
 Depresi ekonomi karena wabah –
pandemic
 Kapasitas produksi turun:
 Karena buruh sakit
 Lockdown
 PSBB
 Supplier terhambat
 Keterbatasan ruang gerak
New Normal
How Consumer Behave
 Mask (the mask)
 Cable TV
 Social Distancing
 Premiere Channel
 Physical Distancing
 Online Shop and Marketplace
 Health Awareness
 Logistic
 Staycation
 Gaming apps
 Entertainment Network
 HELP
 COMFORT
 SAFETY
 COPE and SMILE during HARDSHIP
Empathy and Transparency
“Play inside, play for the world.”
“ad-supported premium video streaming”
From car to respirator
ASSOCIATE
YOUR BRAND
WITH GOOD
DEED
From Liquor to Hand Sanitizer
TRACK TRENDS AND
BUILD SCENARIOS
 Starting up business engine
 First strike first kill scenarios
collaboration
technologies
stay
connected
remain
productive