Case Air War in Indonesia Prepared by: Hadiyan Azmi Hussein (041624353028) Isnain Ardiansyah ( 041824353042) Ahmad Wahyudin (041824353005) Indonesia Airlines Category Indonesia Air Transport value Chain Indonesia Domestic Passenger Indonesian Domestic Load factor Domestic Production GARUDA iNDONESIA Domestic Production lion Air Lion Air Vs Garuda Domestic Market Share On Time Performance Garuda Product To Boost the Group Performance with Strategic Partnership 13 Revenue Enhancement by Market Expansion and Product Optimization GA x Hokben Serves NewExperience for Customers Garuda Indonesia and Kepolisian Republik Indonesia (Indonesian National Police/POLRI) has reached agreement to continue its cooperation as official airline for more than 400 thousand of POLRI members. This agreement also include cargoservice, loyalty program, and Umra flight. 14 Garuda Indonesia collaborate with HokaHokaBento (Hokben) has launched new in-flight meals menu as a part of companyefforts to creates new experiences forcustomers. As early phase, this new in-flight meals menu only available in 11routes every Wednesday and Saturday. Marketing Strategy with Personal Touch Approach 15
